One of the great opportunities for companies that offer delivery services is to take advantage of sales peaks during holidays. Between December 1 and 31, 2024 alone, over R$ 20 million were transacted on platforms using Machine, Gaudium’s solution for app development in the sector—a 50% increase compared to the same period in 2023.
Of that R$ 20 million, R$ 7.8 million were generated in the Southeast region alone. Next comes the Central-West region, with R$ 6 million in orders; the South region, with R$ 3 million; and the Northeast and North regions, with R$ 2.1 million and R$ 1.8 million, respectively.
The state of São Paulo led the ranking, with over 480,000 orders completed by New Year’s, resulting in total sales of R$ 6.3 million.
While the segment processes around 210 million orders per month, according to the Brazilian Association of Bars and Restaurants (Abrasel), encompassing meals, clothing, medicine, and electronics, seasonal dates see increased demand for themed meals, party combos, and beverages. This behavior reveals a strategic opportunity for companies to invest in promotional campaigns and further boost sales during this period.
“Beyond keeping up with holiday consumption trends, it’s crucial to invest in technology and prepare the business for seasonal peaks. One of the best tools to forecast demand and optimize operations is predictive analytics based on data generated by the business itself,” suggests Vinícius Valle, Marketing Coordinator at Gaudium.
Platforms like Machine simplify last-mile logistics operations for small and medium-sized businesses. Gaudium is one of the most influential companies in the mobility sector in Brazil, recording over 100 million rides and deliveries annually by its clients, generating annual revenue of R$ 1.6 billion.
