E-commerce has evolved rapidly, driven by changes in consumer behavior, primarily driven by advancements in technology and new digital solutions. As a result, there is a growing demand from companies for new sales channels and customer relationship platforms, such as marketplaces and e-commerce. That’s why Nubimetrics, a platform that empowers sellers and major brands with intelligent data, becomes essential for companies to stand out in this competitive environment. According to Juliana Vital, Global Chief Revenue Officer of the startup, “the use of strategic information allows understanding customer preferences and anticipating trends for more assertive decision-making, a decisive factor for business success.”
According to the Product Intelligence Report, organizations that use intelligence sourcing tools are 5.5x more likely to see their revenue grow above 25% annually than those that do not.However, the CRO of Nubimetrics emphasizes that implementation alone is not enough—it is necessary to choose platforms with the capability for intelligent analyses and insights, which will support the entire market analysis process with high accuracy and predictive capability.
“This is a decisive role for brands, allowing them to extract insights accurately to improve operations. The intelligent interpretation of this information enables more effective adjustments in marketing campaigns, product launches, inventory optimization, and user experience improvement, resulting in more informed decisions and greater profitability,” concludes the expert.
Walking alongside the evolving consumer, the executive notes that major brands also have diverse needs in their segments, even with the same common goals: driving sustainable growth and ensuring positive shopping experiences. “With a future-oriented vision, Nubimetrics combines advanced technologies—such as artificial intelligence and big data—with the expertise of industry specialists to understand the specific demands of each company. To accelerate our clients’ growth in marketplaces and e-commerce, we’ve developed a package of customized services integrated into the platform that provides the complete solution, thus adapting to the needs of each segment, concludes the professional.
