E-commerce has evolved rapidly, driven by changes in consumer behavior, primarily influenced by technological advancements and new digital solutions. As a result, companies are increasingly demanding new channels for negotiation and relationship with the public, such asmarketplaces and e-commerce. That’s why Nubimetrics, a platform that empowers sellers and major brands with intelligent data, becomes essential for companies to stand out in this competitive environment. According to Juliana Vital, Global Chief Revenue Officer at the startup, “the use of strategic information allows understanding customer preferences and anticipating trends for more assertive decision-making, a decisive factor for business success.”
According to the Product Intelligence Report, organizations that use intelligence-source tools are 5.5x more likely to see their revenue grow by more than 25% annually than those that don’t. However, Nubimetrics’ CRO emphasizes that implementation alone is not enough — it’s necessary to choose platforms with the capacity for intelligent analyses and insights, which will support the entire market analysis process with high accuracy and forecasting capabilities.
“This is a decisive role for brands, enabling them to extract insights that are precise to enhance operations. The intelligent interpretation of this information allows for more effective adjustments in marketing campaigns, product launches, inventory optimization, and user experience improvement, resulting in more informed decisions and greater profitability,” adds the expert.
Moving alongside the evolving consumer, for the executive, major brands also have diverse needs in their segments, even with the same common goals: driving sustainable growth and ensuring positive shopping experiences. “With a forward-looking vision, Nubimetrics combines advanced technologies — such as artificial intelligence and big data — with the expertise of industry specialists to understand the specific demands of each company. To accelerate our clients’ growth in marketplaces and e-commerce, we have developed a package of customized services integrated into the platform, which offers a complete solution, thus adapting to the needs of each segment, concludes the professional.
