Easter is one of the most important dates in the first half of the year when it comes to consumption. According to a survey by Timelens, a technology and data intelligence company for businesses, brands, and creators, based on data from Google Shopping and Google Trends, the topic showed over 300% growth in engagement in conversations and searches. The strength of the period was also directly reflected in interest for products, with eight out of the top ten most searched items during the month being Easter eggs.
Therefore, smart solutions that support small, medium, and even large businesses in e-commerce and retail are becoming increasingly valuable. This is because they optimize strategies, anticipate trends, and, of course, boost sales during this and other seasonal events of the year. See below some of these solutions and how they operate in the market.
Analyzing online search data optimizes inventory more effectively:
The Timelens, specialized in connecting data and generating insights about market behaviors and perceptions, can boost the chocolate segment during Easter by providing detailed analyses that help companies understand consumer preferences. An example of this is the company’s recent analysis, which identified an over 800% increase in searches for ‘Kinder Easter Egg.’ Insights like these allow brands to adjust marketing strategies and inventory assertively, maximizing sales opportunities during the period.
Data intelligence platform that tracks trends and consumption for e-commerce:
The Nubimetrics, a leading platform in providing intelligent data for sellers and brands, plays a strategic role in helping small, medium, and large sellers stand out during seasonal events like Easter. By analyzing behavior on major marketplaces, the company offers information on supply and demand—that is, the most searched products, price variations, and underexplored opportunities. With this data in hand, retailers can make more assertive decisions about the product mix, positioning, and timingof campaigns, enhancing their competitiveness even during highly competitive periods.
Understanding the consumer through behavioral research with neuroscience and technology:
According to Accenture, 61% of companies consider trend anticipation a strategic priority. However, it is essential to incorporate them into planning and transform them into insights to be increasingly assertive in business strategies—especially during busy consumption periods like Easter. In this context, Neura, a behavioral and ‘why’ research consultancy, delivers 360-degree solutions by mapping cultural dynamics, decoding survey results into knowledge, and translating them into robust strategies. With a multidisciplinary team, the company uses applied neuroscience technology through human behavior to analyze information and convert it into knowledge for brands and organizations, bridging neuroscience and culture by translating unconscious elements into conscious experiences.
In an increasingly data-driven scenario with a deep understanding of consumer behavior, sales success during Easter—and other strategic retail dates—is directly linked to brands’ ability to anticipate market demands. Tools and platforms that combine data intelligence, technology, and neuroscience have proven essential to understanding desires, predicting trends, and acting precisely. The combination of analysis and sensitivity becomes the competitive edge for companies looking to grow consistently in an ever-changing market.
