For companies looking to grow and stand out in an increasingly competitive and digitalized market, digital marketing services are essential, as they allow brands to connect directly with their audiences, reach new markets, and optimize results based on concrete data.
Moreover, these digital services help businesses of all sizes, particularly SMEs, which are more numerous in the country, to build a strong and consistent presence—essential for retaining customers and standing out in the online environment.
Marcus Calixto, CEO of Beelieve Group, a company specialized in digital marketing for SMEs, believes that 2025 will continue to be driven by personalization at scale, combined with intelligent automation.
“Online consumers value three fundamental pillars: convenience, trust, and personalization. They seek a shopping experience that is fast, transparent, and secure, along with offers and recommendations that align with their needs. Efficient customer service, from pre-sale to post-sale, is also a decisive differentiator,” explains the executive.
Recently, Beelieve began implementing a new methodology in its services called Blue Star. The method is composed of three crucial pillars in the digital realm: Operational Squads, Artificial Intelligence (AI), and Integrated Technology.
“In the case of artificial intelligence, it will be even more integrated into strategies, enabling behavior prediction and the creation of hyper-segmented campaigns. To further enhance personalization for end consumers and potential customers,” emphasizes Calixto.
The expert stresses that for an online purchase, the end consumer prioritizes trust and information, and one of the first steps is researching the company’s social media.
“They look for signs of reliability, such as updated pages, audience interactions, and positive reviews. Therefore, it’s essential that businesses keep their social media and digital platforms optimized and consistently updated”, advises Beelieve’s CEO.
Calixto also highlights other key aspects of digital marketing that SMEs and digital professionals should pay attention to.
“Strategies that revive a sense of community and belonging, such as online forums and exclusive communities, may regain strength with more modern platforms. More established products, like email marketing, will continue to be a powerful tool if used to promote greater personalization and interactivity. Additionally, straightforward content formats, such as newsletters and blogs, may regain prominence as the audience seeks more informative and less sales-driven content”, concludes the expert.
