In December 2024, Nice House launched Nic, its own virtual assistant focused on content creators, developed using artificial intelligence tools. Nic operates 100% via WhatsApp, helping creators find work opportunities without the need to use other platforms or download additional apps for this purpose, becoming a pioneering initiative in the Latin American creator economy.
Nic’s development aims to shift the perception of content creators from mere brand transmission channels to valuing them as the player they truly represent in the influence market. “The virtual assistant is available to the entire creators community, with no access costs. Through Nic, these professionals can receive paid advertising opportunities, and once job accepted, it assists them in delivering the work from start to finish,” says Mari Galindo, CEO of Nice House.
Beyond providing opportunities, Nic offers a range of creative and operational support features, such as AI-generated scriptwriting, trend monitoring upon user request, benefit programs tailored to creators’ needs—like fee advances—among other functionalities.
“Another key consideration behind Nic was understanding how we could optimize creators’ daily routines through a free and functional tool for professionals from all economic backgrounds. Given that 95% of content creators in Latin America are mobile first, we sought to bring our assistant to smartphones, and to ensure it didn’t consume significant memory or generate high data costs—considering lower-performance models and plans—we integrated it into WhatsApp, eliminating the need to download new apps or access platforms via browsers,” explains the CEO.
Impact on the creator economy of Latin America
Developed 100% by Nice House’s technology team, the virtual assistant is integrated into the workflow management platform used by the Nice team. Its main differentiator is that its language doesn’t follow a robotic flow; unlike other companies’ chatbots, Nic doesn’t offer predefined options but rather adapts to the user’s language.
With Nic’s launch, Nice House aims to reduce friction in accessing opportunities and quickly expand its creator base. The expectation is to engage the community in interest-based research and continuously improve the platform, accelerating the development of new products and services based on content creators’ real needs.
Nic received an initial investment of over R$100,000, and Nice House plans continuous investments to ensure the platform becomes increasingly efficient. Additionally, according to the 2024 ‘Creators and Business’ report, over 56% of influencers in Brazil have between 1,000 to 50,000 followers—an audience that will increasingly demand solutions like Nic.
“The goal is to transform content creators into clients rather than products of the creator economy. We want them to have more autonomy and control over their opportunities, along with a platform that understands their needs,” concludes Mari Galindo.
