When it comes to artificial intelligence (AI), many think of algorithms and advanced technologies. However, every innovation depends on a fundamental element rarely recognized: data. The information provided by users is precious for companies, but preserving the security of this data is a daily challenge, considering the serious cases of information leaks in recent years and the legislations addressing the topic, such as the General Personal Data Protection Law (LGPD). In this context, the synthetic data has been gaining attention in the digital segment thanks to its ability to ensure privacy in the use of AI tools—according to a projection by BCC Research, the global synthetic data market could reach $2.1 billion by 2028. Aiming to take the lead in this trend, Eudalia, a Brazilian startup founded in 2023, has been developing solutions to promote the harmonious combination of technological evolution and digital privacy through this and other technologies.
Understood as information generated by algorithms to mimic real data, synthetic data allows companies in any segment to innovate without compromising personal, sensitive, and confidential information, making it an ideal tool for processes in sectors such as healthcare, finance, and legal. In the financial sector, for example, they enable the training of anti-fraud models without exposing real clients, while in healthcare, they facilitate clinical studies and epidemiological simulations without compromising patient privacy. In Brazil, Eudalia is a pioneer in making this technology available in a structured manner, offering it as a solution easily incorporated into the daily operations of these and other sectors.
“The market already understands that synthetic data is not just an alternative but a strategic pillar to overcome technical and regulatory challenges, as well as accelerate innovation. Observing the users of our platform, we found that companies adopting this approach can reduce AI solution development time by up to 60%, in addition to drastically lowering operational costs,” says Lucas Mirabella, CEO and founder of Eudalia. “Through the adoption of this innovative tool, companies can train AI models, reduce security risks, and at the same time, comply with privacy regulations in force under Brazilian legislation.”
In addition to mitigating information leak risks, another advantage of this resource is the large-scale use of AI. In the corporate environment, replacing confidential data with synthetic data simplifies the adoption of technologies such as large language models (LLMs), reducing costs and strengthening security.
“Our goal is to ensure that any company can invest in technology and operate with agility, but without relinquishing important regulations like the LGPD and customer trust,” emphasizes Mirabella. “The future of AI is only safe with the combination of innovation and responsibility, and Eudalia’s mission is to be that bridge. After all, it is possible to grow, innovate, and at the same time protect what is most valuable: people.”
Following this logic, Eudalia’s proposal is clear: create solutions ranging from generating personalized scenarios to automatically replacing confidential information in sensitive documents. Additionally, the tools are flexible and can serve startups to large corporations alike. Whether through API integration or customization of AI tools, the company ensures that any organization can operate with agility, security, and compliance with current regulations.
