The pandemic brought significant changes in corporate behavior, consolidating practices that remain strong to this day. Swile Brasil, in partnership with Leme Consultoria, conducted research titled “Planeta Firma – Annual Corporate Benefits Report, Best Practices and Trends for Human Resources.” The survey revealed that 33% of organizations adopt the in-person model, while 32% opt for the hybrid format. In this context, coworking spaces have gained prominence by offering the necessary flexibility for companies that combine in-office days and remote work in their routines.
“Shared spaces like coworking offices are being preferred by growing companies as they serve as incubators for innovation and collaboration,” says Daniel Moral, CEO and co-founder of Eureka Coworking, a global network in the sector. “It’s a professional environment concept that has evolved since the 2000s into a full-fledged industry post-pandemic, demonstrating enormous creative potential for growing organizations,” he adds.
Other data reinforces this perspective for the coming years. A study by the International Workplace Group shows that 67% of recruiters have noticed a growing trend of professionals leaving companies that fully return to the in-office model, with five days per week in the office. This scenario highlights the transformative potential of coworking spaces, which offer flexible solutions aligned with the new demands of the labor market.
Focus on core business
One of the advantages that make coworking spaces ecosystems for new business maturity is their cost-effectiveness compared to traditional offices. Professionals working in these spaces save on operational costs.
For Moral, this cost reduction allows companies to grow at a steady pace without bureaucracy and obstacles. “Agility is essential in a dynamic and competitive market, so organizations like startups need workplaces that don’t hinder their processes. The very variety of shared services, such as internet, cleaning, and facilities, eliminates the need for investments in their own infrastructure, allowing brands to focus on what truly matters: the business itself,” he explains.
The expert also emphasizes that coworking spaces function as ‘idea incubators’ by fostering professional exchanges that contribute to company growth, such as events, workshops, lectures, and networking in general. “It’s a space that brings together people from different fields who share experiences and knowledge. Therefore, it stimulates creativity and opens room for producing original solutions that meet market demands,” he concludes.
