The Simple Account, Brazil’s leading corporate expense management platform, announces its largest strategic and technological evolution since its founding, which promises to help the company reach 100,000 customers in the coming years. With a R$20 million investment, “Simple Account 2.0” will be the first in a series of launches—occurring every six months—that mark a new era in corporate expense management. Projections indicate these evolutions will bring revenue five times greater than current levels for the company.
Aiming to bring even more organization, control, and intelligence to businesses, the fintech introduces 12 new features to its platform, along with improvements to existing products, spanning payment solutions, expense management, and financial services.
Customer at the heart of decisionsThis evolution has been planned for quite some time, reveals Rodrigo Tognini, CEO and co-founder of Simple Account, who identified pain points impacting finance teams’ daily operations through customer conversations. “I’ve always been attentive to the various challenges companies face in corporate payment processes and expense management. That’s why we stay close to our customers during feature development and updates. However, I noticed the market demanded more in expense management, and we decided it was time to change this scenario and lead an even more innovative and aggressive movement,” he states.
According to the research “Panorama of Corporate Expense Management in Brazil”, conducted by Simple Account in partnership with Visa, 80% of companies spend up to 29 hours per week on expense management. Additionally, 40% of businesses still use spreadsheets and manual processes, compromising efficiency and visibility. Companies using Simple Account save up to 9 hours per week, increasing control and efficiency—time that could be invested in growth.
“We diagnosed the pain points and, after months of development, brought solutions that resolve these limitations simply and efficiently. We combine technology and simplicity to multiply the impact of finance teams, making management more agile and productive,” explains Stenyo Lago, CPO of the company.
New features, more efficiencySimple Account 2.0 introduces an evolution in how data is consumed and analyzed by customers, creating a Data Dashboard, intelligent expense reports that use Artificial Intelligence (AI), machine learningmachine learning and data modeling to generate personalized insights. Beyond raw data and graphs, users can adjust views by date, cost center, categories, user, and transaction type. Meanwhile, smart categories cover 400 establishments tagged automatically, also with AI assistance, eliminating manual categorization and simplifying reconciliation.
Another novelty is that corporate cards can be registered in Google Wallet, enabling contactless payments in physical stores—eliminating the need to carry physical cards. Later this semester, Apple Wallet users will also gain this convenience. According to Lago, demand for a corporate wallet solution has been growing among customers, especially those distributing cards across multiple locations or employees. “With this feature, we offer an efficient solution aligned with customer expectations,” he notes.
Another highlight is batch payments, which automates and simplifies expense management, providing more control, efficiency, and transparency for finance teams. With advanced technology and an intuitive interface, the solution reduces bureaucracy, improves spending predictability, and enables faster strategic decisions. The fintech also introduces seamless integration with leading ERP systems like Omie, SAP, and Oracle. With plug-and-play connectivity, integration is completed in just 6 steps, taking about 15 minutes.
“Think Simple”The product evolution will be communicated through Simple Account’s largest campaign to date. Developed by agency CCaramelo, it features the tagline “Think Simple”.
The production, airing on broadcast TV, out-of-home and other digital channels, stars Ana Paula Padrão—journalist and entrepreneur who recently stepped down as host of ‘MasterChef Brasil’—and Leandro Ladeira, a Brazilian digital marketing leader and top content creator in the field.
Through two films, the campaign challenges viewers to reflect on whether they’re overcomplicating tasks that should be simple. “The protagonist of this story is Simple Account’s corporate credit card—the true ‘hero’ for a financial journey with more organization, control, and tracking. The goal is to empower businesses with the right tools to simplify daily operations and focus on what truly matters: growth,” concludes Tognini.
