The food retail sector continues to grow, and according to data from Radar Scanntech in partnership with McKinsey, the sector saw a 3.3% increase in revenue in February 2024, driven by higher consumption and promotional strategies.
Additionally, the products that recorded the highest increase in sales by value were:
- Coffee: 61.3%
- Eggs: 21.1%
- Body moisturizer: 19.8%
- Water: 18.8%
- Haircare kit: 18.7%
- Fresh chicken: 17.3%
- Oil: 16.6%
Furthermore, another recent survey by MindMiners highlighted that the main factors influencing consumer choices in the food sector, reflecting an increasingly conscious and demanding consumer, are: price, reaching 68%, and taste, at 64%. Additionally, a Survey by the consultancy Capterra revealed that 49% of consumers consider speed the most important factor in deliveries.
It is in this scenario that Daki, a leading online grocery app known for ultra-fast deliveries, has been a key player in transforming the sector, heavily investing in technology, logistics infrastructure, and a dark-store-based model to ensure last-mile efficiency. As a result of this strategy, the company recorded a 66% growth in grocery orders on its platform in 2024.
Another highlight is the strong growth of the grocery delivery market. According to a study by Ticket, 40% of Brazilians order food via delivery, and 11% place one to two orders per week.
Daki conducted a recent survey on top-selling items on its app, which helps understand certain consumer behavior patterns. The research was divided into the main categories:
- Non-Food: Lava roupas lavagem perfeita Omo 3l; Papel higiênico folha dupla Daki 8 unidades; Papel higiênico Neve Supreme folha tripla 20m com 12 rolos; Papel higiênico Neve Toque de Seda 2p 5×12 20m; Papel higiênico Personal folha dupla 30m 12 unidades.
- Grocery: Leite integral Piracanjuba 1l; Leite UHT integral Italac 1l; Azeite extra virgem Gallo 500ml; Leite condensado Moça 395g; Arroz branco 5kg tipo 1 Camil.
- Liquid: Refrigerante Coca-Cola sem açúcar 2l; Cerveja Heineken sleek 350ml; Refrigerante Coca-Cola original 2l; Cerveja puro malte Spaten 350ml (gelada); Refrigerante Coca-Cola sem açúcar 1,5l.
- Fresh: Ovo extra branco Hortmix 20 unidades; Carne moída de primeira Centroeste 500g (resfriada); Picanha em peça Centroeste 1kg (congelada); Filé de peito de frango congelado Sadia 1kg; Banana prata Hortmix 500g.
- Perishables: Queijo mussarela fatiado Président 150g; Pão de queijo tradicional Daki 400g; Bebida láctea sabor chocolate YoPRO 15g high protein Danone 250ml; Pão bisnaguinha Panco originais pacote 300g; Requeijão cremoso tradicional Vigor copo 200g.
