A Zupera, a financial intelligence platform launched in April, already has 30,000 users and grew by 10,000 in the last month alone. The tool allows users to simulate and compare different financial products, which can generate savings of up to 30% when applying for credit or financing. Based on algorithms that use data from the Central Bank and available market offers, the platform generates personalized simulations, calculates the impact of each credit decision, and indicates whether the cost is above or below average.
The model ensures more transparency and reliability for the consumer, while also suggesting alternatives to reduce financial risks. “The transparency we offer, combined with analyses of various scenarios, allows consumers to make more strategic and less risky financial decisions,” comments Elisa Manzato, CEO of Zupera.
With rising import tariffs and exchange rate fluctuations increasing costs, the need for transparency in credit conditions becomes even greater. The Zupera platform allows users to compare alternatives such as real estate financing, consortia, home equity and investments, ensuring safer decisions aligned with each user’s financial profile. “Zupera simplifies decision-making in times of economic uncertainty by offering an intelligent platform that helps consumers find the best way to finance their purchases and protect their budgets against unexpected fluctuations,” explains Manzato.
With the international experience of its CEO, the company has focused efforts on expanding access to financial education and making credit and financing more transparent in the country. The rapid growth of its user base highlights the demand for tools that help navigate an unstable economic scenario marked by rising costs and exchange rate uncertainties. The platform’s proposal is to offer resources that support more conscious and long-term choices. “Our mission is to ensure people know how to make the most of financial opportunities, minimizing risks and maximizing results,” concludes Elisa Manzato.
