Celebrated on March 15th, Consumer Day is one of the most important dates in retail, boosting sales and significantly increasing demand for delivery services. Given this scenario, the logistics sector needs to prepare in advance to handle the large volume of orders. This organization involves a series of strategies, from reinforcing the team and expanding operational capacity to using advanced technologies to optimize routes and monitor deliveries in real-time.
According to Vinicius Valle, marketing manager at Gaudium, a startup focused on mobility and logistics markets, the first step to successful deliveries is forecasting order volumes based on previous years’ data and market trends. ‘With this information, it’s possible to adjust operational capacity by hiring temporary staff, expanding the vehicle fleet, and reinforcing packaging and shipping materials stock,’ he explains.
Additionally, technology plays a crucial role in organizing and improving the efficiency of the delivery sector. Advanced warehouse management systems and transportation management systems are used to optimize delivery routes, reduce transportation time, and maximize vehicle utilization. ‘With the help of this tool, the use of artificial intelligence and machine learning allows us to predict and mitigate potential logistical bottlenecks, improving delivery accuracy,’ the expert explains.
Another basic premise is keeping customers informed about the status of their orders. It’s worth noting that this approach is essential to ensure a positive experience. ‘That’s why delivery companies invest in real-time tracking systems, allowing consumers to follow every step of the delivery process. Notifications via SMS, email, or mobile apps inform them about delivery progress and estimated arrival times, providing greater transparency and trust,’ he concludes.
However, even with all the planning, unforeseen events can happen, and effective management of delays and issues is crucial. After all, the Consumer Protection Code stipulates delays as a breach of offer and guarantees rights such as refunds and contract termination. Therefore, clear problem-solving policies, such as resending orders or issuing vouchers, help minimize the negative impact on consumers. Additionally, well-trained customer service teams are essential to handling complaints and finding quick and satisfactory solutions.
