The digital devices market is significant in Brazilian territory. According to a 2024 survey by the Applied Information Technology Center (FGVcia), Brazil has 480 million digital devices in use, a number that corresponds to 2.2 digital devices per inhabitant. This number includes computers, notebooks, tablets, and smartphones. In this context, the need for high-quality protection grows. Focusing on this niche, Blance, a company specialized in mobile phone accessories, announces its strategic expansion through the launch of a premium line of screen protectors and accessories for vehicles and digital devices. The expectation is that this expansion will boost the company’s revenue to over R$ 3 million this year.
“Buying a computer or a cell phone is not a simple or small investment, and preserving the value invested in these assets is a need that never fades, only grows. Therefore, with the new line joining our portfolio, we aim to address this need and provide high-quality products to protect not only digital devices but also vehicles, such as cars and motorcycles,” says Felipe Couto, CEO of Blance.
Founded in 2022, the company quickly achieved a prominent position in the smartphone accessories market, standing out for its innovative strategies and intensive use of artificial intelligence in its operations. According to data from the Artificial Intelligence (AI) Implementation Strategy Report developed by F5 in 2024, 75% of organizations worldwide are incorporating artificial intelligence into their processes. Following the global trend, Blance has demonstrated that it is possible to achieve significant results through the combination of technology and operational efficiency, operating with a lean and highly specialized team.
“The new product line will be developed with the same standards of excellence that previously made Blance recognized in the mobile phone accessories segment, always focusing on safety, performance, and style. We are positioned in an ever-evolving market, committed to keeping up with our customers’ trends and needs, and we will maintain the high level of our products. In 2024, we achieved R$ 2 million in revenue, and this year, with the expansion of our portfolio, we aim to increase this value by at least 50%,” adds Couto.
