The presence of women in the labor market has been growing, and with it, the leadership of women in strategic areas. In the technology sector, there are still challenges to be overcome, but the changes are visible. According to the Softex Observatory, women already represent 25% of professionals in the field, and this number tends to increase with initiatives focused on inclusion.
When we look at entrepreneurship, the scenario becomes even more promising. In recent years, female participation in this sector has grown rapidly. Currently, they represent one-third of expanding entrepreneurs, according to the 2023/2024 Global Entrepreneurship Monitor (GEM) Report on Female Entrepreneurship. Additionally, one in ten women is starting new businesses, while among men, the ratio is one in eight. These numbers show that more and more women are gaining space and creating opportunities in the market.
Even in startups, where female presence is still lower, change is happening. According to the Brazilian Association of Startups (ABStartups), 15.7% of these companies already have women in leadership roles. Moreover, many companies are rethinking their processes to ensure equity. An example of this is the first Salary Transparency and Remuneration Criteria Report, released by the government, which revealed that 39% of companies with over a hundred employees already adopt actions to promote women to leadership positions.
Against the tide of inequality, some companies are already showing that diversity generates concrete results. Atomic Group, a startup accelerator and the leading technological connection platform to empower technology channel owners and startups in equity generation, is an example of this. With over 60% of its team composed of women, the company reinforces the importance of creating an equal and innovative environment.
“Our focus has always been to hire the best talent, regardless of gender. What happened at Atomic Group was a natural consequence of a culture that values competence, innovation, and dedication. This reinforces that when opportunities are given equally, female presence grows organically,” explains Filipe Bento, CEO of Atomic Group.
Diversity within the company goes beyond representation; it has become a strategy for innovation. “The presence of women strengthens collaboration, empathy, and strategic vision. Diverse teams make better decisions and create more innovative solutions,” highlights Bento.
Companies led by women have also demonstrated above-average performance. According to McKinsey consulting, businesses led by women show, on average, 21% higher growth than those led solely by men. Rizzo Franchise’s research reinforces this trend, showing that franchises managed by women generate about 32% more revenue. Additionally, Hubla, a digital product sales platform in Brazil, found that businesses led by women had revenue growth and average ticket sizes three times higher.
This reality is reflected within Atomic Group, where women hold strategic positions and drive the company’s growth. “They are at the forefront of key decisions, leading initiatives that strengthen our market positioning,” says the CEO.
“We have significant female representation in our group, with women currently making up about 60% of our workforce. This includes everyone from executives to analysts and interns. It’s a privilege to be part of a heterogeneous team that achieved this not through quota plans or intentionally, but through a culture that values professional competence and, as a result, increasingly recognizes the prominence of women as top-tier professionals who deliver on their commitments,” adds Fernanda Oliveira, executive director of BR24, which is part of the group.
Since its founding, the company has actively invested in the professional development of its female employees. “We have women in strategic areas and constantly encourage their professional advancement. Creating real opportunities is essential to strengthening representation in the market,” emphasizes Bento.
Despite progress, challenges remain. Access to leadership roles and balancing professional and personal life are some barriers many women face. However, companies that bet on equity reap direct benefits. “We value equity, ensuring everyone has a voice and space to grow,” stresses Bento.
Diversity is not just a social agenda but a competitive differentiator for a company’s success. “Diverse teams generate more creative and effective solutions, directly impacting the products and services offered. When we bring together different perspectives, we avoid biases and better meet market needs,” highlights the CEO.
Atomic Group’s commitment to equity also includes inclusion policies and fair compensation. “Here, merit and competence are the foundations for any decision. We work with objective evaluation criteria to ensure equal opportunities for all,” he reinforces.
According to Bento, this mindset can inspire other companies to follow the same path. “It’s not just about having more women on the team but offering real conditions for them to take the lead in their areas,” says Bento.
Looking ahead, the company aims to continue growing sustainably and positively impacting the market and society. “Our goal is to strengthen our team, invest in talent development, and remain a reference in innovation and people management,” concludes the CEO.
If more companies adopt this model, the labor market will become more balanced and prepared for future challenges. “Diversity is not just a concept; it’s a competitive advantage,” Bento concludes.
