A survey conducted by Bling, an ERP platform by LWSA focused on SMBs, shows that after 60 months in business, companies using the ERP have a higher survival rate compared to those without a management system. This month, the company introduces innovations such as “My Business”, an intelligent dashboard to enhance small business management (read more below).
The diagnosis by Bling includes a database of CNPJs (Brazilian tax IDs) using the company’s services, compared with the CNPJ database opened by the Brazilian Federal Revenue Service since 2020. In the comparison, companies using the ERP have a 10-percentage-point higher survival rate (83.4%) compared to other market companies (74%) that did not adopt an ERP.
Recent studies by Sebrae (Brazilian Micro and Small Business Support Service) show that 38% of businesses close before completing 5 years, with management being one of the main reasons for closure.
“In this Bling survey, we aimed to demonstrate to businesses and entrepreneurs how important efficient management is. With technological advancement, having everything digitized and consolidated in a single environment makes this management more effective and is a decisive factor for business longevity,” says Marcelo Navarini, director of Bling.
Management solution for SMBs
With over 300,000 users, Bling is now one of the leading management solutions for SMBs. In Q4 2024, sales volume from owned stores and transactions through marketplaces via LWSA’s ERP and marketplace integrators, such as Bling, reached R$19.5 billion, a 16.3% growth compared to the same period in 2023. In 2024, growth was 18.4% compared to the previous year, reaching R$69.7 billion.
The data reinforces Bling’s potential, which with “My Business,” plans to offer a complete and integrated view of operations for companies, with continuously updated data and interactive dashboards, without the need for external tools. The functionality was developed for retailers operating in one or more channels, whether physical stores, e-commerce, or marketplaces.
The solution was created through the incorporation of Qint, an analytics startup founded by Bruno Leite and Daniel Hiraoka, who since 2024 have led the initiative alongside the Bling team. “We see the need to simplify and optimize processes. In this sense, My Business was designed to provide more efficient management, focusing on visualizing important operational indicators,” explains Navarini.
The functionality enables powerful insights into overall sales performance and performance by channel, seller, or product, in addition to providing forecasts on inventory behavior. “These dashboards help in making fundamental decisions for any business. The information can be analyzed over various time periods, whether from a product or sales channel perspective, individually or grouped, allowing a complete understanding of the company,” says Bling’s director.
Other insights include the analytical view of ABC curves for simple or composite products, including the % markup achieved and its representativeness in the period’s revenue, inventory forecasts (such as how long they should last), and purchase suggestions, ensuring agility for companies with many items and compositions in their catalog.
It also allows integration of data from up to 10 different Bling accounts, facilitating managerial monitoring for companies with multiple operations, in addition to more dashboard images on desktop, WhatsApp conversation images, and a use-case video.
