After-sales has been gaining increasing relevance as a loyalty strategy in the B2B market. In the Corporate Furniture segment, where each project represents high added value and involves strategic deadlines, the relationship with the client does not end at delivery: it can be decisive in opening new opportunities and consolidating long-term partnerships. This movement accompanies the global expansion of B2B, where the size of the B2B market is projected to reach $57.5 billion by 2030, according to Grand View Research. Still according to the study, rapid improvements in technology are crucial for this growth, and several companies are adopting digital technologies to automate procedures, increase productivity, and enhance the customer experience.
In light of this, Venttidue, specialized in corporate furniture, argues that follow-up after the sale is completed should be treated as part of an internal process and not a “waste of time.” The company bets on a model that prioritizes closeness, trust, and care, understanding after-sales as the foundation for recurrence and referrals. This follow-up involves creating a continuous partnership relationship, listening to the client’s needs, offering personalized solutions, and ensuring that the delivered environments maintain their functionality and comfort over time.
The company points out that the continuous deployment of high-speed internet networks and the proliferation of smartphones are making it easier for companies to conduct business online. As a result, B2B e-commerce platforms have increased, providing companies with a simple and efficient way to interact with clients and partners. At the same time, ongoing globalization is enabling companies to engage in B2B e-commerce transactions with clients and suppliers worldwide, which drives cross-border trade.
Maurício Comin, CEO of Venttidue, explains that the practice is decisive in turning buyers into loyal clients and brand promoters. “For me, after-sales is not just a final step in the sales process; it is actually the beginning of a new cycle in the relationship with the client. I always remember that acquiring a new client costs up to 2 times more than selling again to someone who has already been served. That is, investing in after-sales is not only a matter of relationship, it is also a strategic and financially smart decision,” he states.
