In the competitive wine market, ensuring the product arrives intact to the customer is as essential as the quality of the beverage. Comnéctar, an e-commerce specializing in premium wines, mainly from the Old World, found in the packaging GoPack, from Termotécnica, the ideal solution for safe transport and a differentiated unboxing experience.
Transport Safety and Reduction of Damages
Developed to protect bottles during transport, the GoPack drastically reduces shipping damages, a crucial aspect for high-value-added products like imported wines. ““Wine is like a living organism. Bottles transported inadequately can alter their original characteristics. The EPS GoPack packaging has high mechanical resistance, capable of cushioning impacts and vibrations during shipping, in addition to maintaining temperature, helping to preserve the wine’s properties throughout the transport to our customer’s home.”, says Marcelo Heldt, one of the founding partners and responsible for the company’s e-commerce operations.
With certification from SENAI/SC and approval from logistics companies like GolLog and Azul Cargo Express, the GoPack packaging ensures bottles arrive intact to customers, regardless of distance or transport conditions.
Since its founding, Comnéctar has used the GoPack for all its shipments. In over two years of operation, the company has shipped wines to all Brazilian states without recording a single broken bottle.
Premium Unboxing Experience
Comnéctar understands that the customer experience goes beyond the wine itself: the moment of opening the packaging should also be special. When unpacking the GoPack, the customer finds the bottles wrapped in tissue paper, accompanied by a flyer and a QR Code for repurchase, reinforcing the brand’s premium identity.
The company draws inspiration from the unboxing experience of brands like Apple, where the anticipation of opening the packaging adds value to the purchase. “We make sure the customer notices the care we’ve taken from wine selection to delivery”, emphasizes Marcelo Heldt.
Practicality and Versatility
The GoPack is modular and universal, meaning it adapts to different bottle formats and even glasses. Comnéctar leverages this flexibility to create promotional kits, such as wine combos that include crystal glasses. The packaging ensures safe shipping of these items without the need for extra packaging.
Additionally, the modular design allows for inventory optimization, reducing the need for multiple box formats. This simplifies logistics and increases operational efficiency.
Sustainability and Recycling
Termotécnica also cares about the environmental impact of packaging. The GoPack is 100% recyclable and is part of the Reciclar EPS program, which has already repurposed over 48 million kilograms of material. This ensures that Comnéctar’s wine transport protection solution is also aligned with sustainability practices.
The partnership between Comnéctar and Termotécnica proves how innovative packaging can transform the customer experience in digital retail, ensuring transport safety, a memorable unboxing, and logistical efficiency. For Comnéctar, the GoPack has become a competitive advantage, helping to solidify the company in Brazil’s premium wine e-commerce.
