Major commercial dates, such as Valentine’s Day, which is approaching, along with Black Friday and Consumer Day, represent sales peaks that boost both digital and physical retail. However, the exponential growth in transactions can create operational challenges for companies developing software for the sector. E-commerce stability, integration with POS systems, and efficiency in issuing invoices are critical challenges for software houses developing retail solutions.
According to the Brazilian Association of Electronic Commerce (ABComm), Brazilian e-commerce revenue reached R$204.3 billion in 2024, a 10.5% increase compared to the previous year. In addition to positive revenue, there were 414.9 million orders recorded, representing an average ticket of R$492.40. In total, the number of online buyers reached 91.3 million. For 2025, it is projected that Brazilian e-commerce revenue will exceed R$234 billion, with growth of nearly 15%, an average ticket of R$539.28, and three million new buyers, according to ABComm.
Meanwhile, the Brazilian Association of Credit Card and Services Companies (Abecs) points out that this year’s Easter is expected to generate R$5.3 billion, 26.8% more than last year. In a competitive market, artificial intelligence stands out as an essential tool, being adopted by 70% of online stores for data analysis and automations that ensure more personalized and effective experiences, according to Ebit/Nielsen research.
“Holiday dates boost retail, and technology plays an essential role in ensuring sales success. In our solutions hub, practices such as integration between management systems and marketplaces, financial process automations—including payments and transfers within the ERP itself—and agile issuance of Electronic Consumer Invoices are adopted to enhance retailers’ performance. The challenge is to continuously evolve these technologies to meet demand peaks without compromising the consumer experience. Discussing these trends and innovations is crucial to ensuring stability, scalability, and security in digital operations,” states Jonathan Santos, CEO of TecnoSpeed.
