O PagBank, a digital bank for financial services and payment methods, debuted yesterday, Tuesday (15), during the break of Jornal Nacional on Rede Globo, with the ‘Chega Mais’ advertising campaign to show that its solutions and services offer convenience for the daily lives of small and micro-entrepreneurs.
Highlighted in the film, PagBank introduces the ‘Tap On’ solution, which turns the entrepreneur’s smartphone into a card reader, enabling them to accept contactless payments anytime, anywhere, through credit cards with major brands, digital wallets, and smartwatches. Additionally, sellers receive payment immediately with zero fees through a practical and secure sales experience. To get it, the entrepreneur only needs to download the free PagBank app, select the Tap On option, and start selling.
“To the sound of Rita Lee and Roberto de Carvalho’s iconic song ‘Chega Mais,’ we invite Brazilian entrepreneurs to ‘get closer to PagBank.’ After all, we offer the best solutions with an exclusive launch offer that includes zero fees and instant access to sales earnings,” says Raphael Farias, Marketing Director of PagBank. The production highlights PagBank’s versatility, showing that its solutions are accessible to all types of businesses.
Actress and PagBank ambassador Luisa Arraes stars in the campaign and also introduces the tagline ‘Your business sells more,’ reinforcing PagBank’s positioning as the partner of Brazilian entrepreneurs.
The campaign will run on UOL, other online media, broadcast TV, print media, radio, and OOH. To watch the film,click here.
One of the country’s largest digital banks in terms of customer numbers, PagBank offers tools for in-person and online sales, a full digital account for individuals and businesses, as well as financial management features like Payroll Services. With PagBank, the credit card has a guaranteed limit, and investments can be used as additional credit, boosting customer earnings while also offering cashback on statements. PagBank also allows those with active or inactive FGTS balances to request early withdrawal, and INSS payroll loans for retirees and pensioners can be applied for directly through the PagBank app.
