Closing a business, whether due to a change of plans, end of a cycle, or necessity, is always a challenge. The decision itself carries emotional and strategic weight and becomes even more complex when it involves the disposal of assets and equipment accumulated during operations. However, what many entrepreneurs don’t realize is that this inventory can turn into an excellent opportunity for financial return.
Kitchen equipment, furniture, office items, electronics, industrial machinery, and even utility vehicles can be resold quickly and securely through specialized digital platforms. This resale market has been growing rapidly and sustainably, driven by increasing interest in cost-effective solutions.
Astudyby Thredup indicates that the second-hand goods sector is advancing, on average, three times faster than traditional apparel. By 2027, segments like thrift stores are expected to double in size, moving around US$350 billion. In Brazil,OLXrevealed that 61% of consumers already use online platforms to sell used items as a way to generate extra income. On average, each person has R$2,113 in objects that could be monetized—a source of idle capital waiting to be utilized.
In this scenario, closing a business doesn’t have to mean a total loss. On the contrary: with planning and strategy, the dismantling process can become a smart stage of financial recovery.
“We live in a time when consumers and small entrepreneurs are more attentive to cost-benefit. Auctions and marketplaces are practical alternatives for acquiring and reselling products without paying full price,” highlights Thiago da Mata, CEO of Kwara.
Why bet on resale?
Beyond financial gain, reselling used assets also strengthens the circular economy by extending the lifespan of equipment and preventing the premature disposal of materials in good condition.
Reverse logistics, a key part of this process, allows products to return to the production cycle through reuse, recycling, or proper disposal. Despite its importance, Brazil still faces bottlenecks: according toAbrelpe, about 45% of waste that could be reused ends up lost, generating an estimated annual loss of R$14 billion.
Adopting sustainable practices not only reduces operational costs and optimizes resources but also strengthens the company’s image, even during closure, as a socially and environmentally responsible organization.
“The entrepreneur who chooses to resell their assets alleviates the financial impact of closure and also encourages sustainable practices, while contributing to small businesses seeking quality equipment at affordable prices,” reinforces Thiago.
8 tips to turn your business assets into revenue:
1) Take a detailed inventory
List all items available for sale: furniture, appliances, tools, equipment, stock items, and similar. The more complete the inventory, the more attractive it is to buyers.
2) Assess the condition
Well-maintained items usually generate more interest and fetch better offers. Take good photos, document any wear and tear, and, if possible, make simple repairs before listing them.
3) Choose trusted platforms
Prefer sites with good reputation, security, and national reach. Kwara, Enjoei, OLX, and Facebook Marketplace are popular and effective options.
4) Be transparent in descriptions
Include brand, model, usage time, and the item’s actual condition. This honesty helps build trust and avoid future complaints.
5) Set realistic prices based on the market
Research prices on similar auctions and marketplaces. “The goal is to move inventory efficiently, not maximize profit at any cost,” advises Thiago.
6) Leverage the reach of platforms
Specialized environments already have an audience willing to buy. Kwara’s auctions, for example, attract interested parties and benefit from social media and press coverage, optimizing the reach of your products.
7) Sell in lots when possible
Grouping similar items (like chairs, kitchen utensils, or electronics) speeds up the sales process and can increase the average bid value.
8) Coordinate transportation and pickup well
Logistics vary depending on the platform used. Some leave transportation to the buyer, others to the seller. Arrange beforehand to avoid surprises and ensure a smooth transaction.
“Closing a business can actually represent the beginning of a new phase. And selling your equipment strategically makes all the difference in the final balance. What often seems like a problem can turn into immediate liquidity—you just need to know how and where to sell,” concludes Thiago da Mata.
