A ClickBus, the largest bus travel app in Brazil, is promoting an unprecedented campaign in partnership with Casas Bahia Ads – the Retail Media hub of Grupo Casas Bahia, to distribute discount coupons in customized packaging. Customers who make purchases on Casas Bahia’s online platform may receive their products in purple-wrapped boxes along with coupons for 10% discount on their first purchase on the ClickBus app.
The omnichannel Retail Media campaign between the two brands, which will explore both digital channels (banners and landing pages) and Casas Bahia’s physical stores, encourages customers to share their “receipt” and benefit on social media. This promotion is valid exclusively for online purchases across all platforms of the retail chain and runs until March 2025. Approximately 350,000 consumers from all regions of Brazil may receive the special package including the promotional voucher for purchasing bus tickets.
“This partnership is a way to bring our customers even closer, offering real benefits and encouraging new travel experiences, and it’s also a continuation of our marketing and media strategy for the high season. Once again, we’re using the concept of association between online shopping habits of other brands to reinforce to users that buying bus tickets online is as simple and secure as shopping on websites or apps like Casas Bahia’s. It’s an important step to strengthen our brand and create meaningful connections,” says Michelle Xavier, Marketing & Growth Director at ClickBus.
“The partnership with ClickBus demonstrates the high potential of Retail Media strategies for brands looking to strengthen their market presence and create real connections with consumers, creatively and effectively leveraging our solutions to generate not only brand visibility but also achieving the partner’s commercial objectives. All through an omnichannel campaign that offers tangible benefits to our customers, such as exclusive discount coupons,” highlights Guilherme Leite, Head of Retail Media at Casas Bahia Ads.
The initiative is part of ClickBus’s high-impact alliance plan for the High Season, which has already involved major names like iFood and Spotify. With this new campaign, the company reinforces its commitment to offering exclusive advantages and strengthening relationships with consumers across Brazil.
