A ClickBus, the largest app for selling bus tickets in Brazil, announces the launch of a new customer relationship feature that combines technology, data intelligence, and exclusive benefits. This initiative, unprecedented in the bus sector and carried out in partnership with the CRMBonus platform—a retail media and data tool—already offers all customers who purchase tickets through ClickBus the opportunity to secure offers from their favorite brands, such as: Quem disse Berenice, Hering, Sem Parar, Wine Vinhos, Sam’s Club, Aramis, Corello, and Giuliana Flores, further personalizing the online bus ticket purchasing experience.
CRMBonus’s solution is anchored in the concept of retail media and uses artificial intelligence, customer behavior data, and consumption trends to transform the customer journey into an even more comprehensive experience. From the moment a passenger purchases a ticket on ClickBus, the technology cross-references the traveler’s profile and preferences and maps partnerships with relevant brands, suggesting personalized coupons tailored to each consumer. These offers are sent directly via WhatsApp, starting at boarding time, and customers can unsubscribe at any time, maintaining full control over communications.
“Our partnership with CRMBonus allows us to go beyond ticket sales, creating a unique experience that connects our customers to brands that resonate with them. We want bus travel to be remembered not just for its convenience but also for the benefits it provides,” emphasizes Michelle Xavier, Marketing & Growth Director of ClickBus.
The initiative, which began operations in September 2024 in 10 Brazilian cities, has already impacted 500 thousand customers and achieved an engagement rate of 65%—a significant figure compared to the market average of around 35% to 40%. The ticketing platform announced that the goal is for over 3,000 ClickBus routes to offer this customer benefit.
Through CRMBonus’s recommendation engine, which analyzes preferences and consumption habits, each customer gains access to exclusive coupons redeemable at over 10,000 connected physical stores or e-commerce partners. This omnichannel approach not only expands the reach of the offers but also boosts the economy of final destinations, encouraging consumption at local businesses and enhancing the traveler’s experience by allowing them to choose where and how to redeem their benefits.
CRMBonus endorsed the significant potential of integrating into the bus sector and the positive results achieved through this partnership with the traveltech company. “Our recommendation engine analyzes each passenger’s profile and suggests coupons that truly make sense for them. This creates value for all parties: customers gain real benefits, brands reach a highly engaged audience, and local tourism thrives. We’ve noticed that ClickBus’s customer base embraced the concept well, which gave us greater insight into audience offer trends. With this conversion success, we’ve managed to bring even more new offers to the company’s customers,” explains Eduardo Vieira, CTO da CRMBonus.
