A CleverTap, a comprehensive engagement platform, announced a partnership with upGrad – one of Asia’s largest integrated learning companies – to introduce a specialized program in deep learning within the Digital Marketing and Product Management courses offered by upGrad in partnership with MICA and Duke CE, respectively.
Committed to helping brands unlock unlimited value for customers, CleverTap currently serves over 2,000 global brands by delivering personalized consumer experiences. The platform is powered by TesseractDB™ – the world’s first database specifically designed for customer engagement, offering speed and cost efficiency at scale. Meanwhile, upGrad is one of Asia’s largest integrated learning companies, offering a variety of online and hybrid upskilling programs, certifications, and bootcamps in its B2C portfolio, as well as facilitating Diploma, Master’s, and Doctoral degrees in partnership with prestigious universities in India and worldwide.
Fully integrated into the curriculum, this partnership combines academic rigor with real-world applications, equipping students with advanced expertise in customer retention, engagement strategies, and AI-driven marketing. Through live masterclasses and hands-on training on CleverTap’s platform, participants will gain exclusive industry insights and practical experience to tackle modern marketing challenges.
Students will receive exclusive one-month access to CleverTap’s dashboard, allowing them to explore marketing analytics for high-impact campaigns. This access can also be extended at a special discount for deeper study. Upon program completion, participants will receive a joint certification from upGrad and CleverTap, enhancing their competitiveness in the job market.
Additionally, they will gain access to videos from CleverTap University – a platform designed to deepen users’ understanding of the product, its use cases, and best practices for maximizing tool value. These resources will be available on upGrad’s learning management system.
Speaking about the partnership, Sunil Thomas, Co-founder and Executive Chairman of CleverTap, stated: “We are thrilled about this collaboration with upGrad. The marketing landscape is constantly evolving, making it essential for professionals to stay ahead of changes. This initiative allows us to engage with promising talent and contribute to shaping future marketing experts.”
Rohit Sharma, President of upGrad’s Consumer Business Unit, also commented: “AI-driven marketing is already a reality. As global companies increasingly demand professionals skilled in data interpretation and business impact, this partnership ensures our students are not just job-ready but future-ready – equipped to analyze data and drive business results. At upGrad, we are committed to shaping careers that power the new economy, where AI and analytics define success. This strategic collaboration reinforces our dedication to developing a skilled workforce.”
