On the eve of Easter, e-commerce heats up with expectations of increased sales – and with it, the risk of fraud also grows. A study by ClearSale, a reference in fraud prevention, estimates that between April 10 and 20, 2025, attempted scams in e-commerce are expected to total R$47.25 million.
According to the company, the period is expected to record approximately 50,000 fraudulent attempts, with an average ticket of R$920.53 per transaction.
“The convenience of online shopping has encouraged consumers to purchase typical holiday products, such as Easter items, digitally. However, this trend also attracts the attention of scammers. Therefore, it is essential that retailers and customers double their precautions to ensure a safe and smooth experience,” says Rodrigo Sanchez, CSO of ClearSale.
He also highlights a specific point of attention for retailers: “Gift cards are among the preferred targets of fraudsters during this time. If your store offers this type of voucher, it is important to closely monitor atypical movements during the period.”
