From contactless payments to the use of artificial intelligence, the Brazilian financial market is entering a new era. Driven by technological changes and shifts in consumer behavior, 2025 will be marked by innovation, convenience, and security.
Contactless Payments and the Evolution of Pix
Pix remains one of Brazilians’ favorite payment methods, and in 2025, it gains a new feature: Pix via proximity. This innovation eliminates the need for keys or QR codes, bringing even more convenience to transactions.
Additionally, contactless payments, known as ‘invisible payments,’ continue to grow rapidly. This method, increasingly common in public transportation, retail, and small businesses, moved over R$300 billion in the first quarter of 2024, according to the Brazilian Association of Credit Card and Services Companies (Abecs). The trend suggests these numbers will grow even further.
Credit and Debit Cards: Modernity with Tradition
Despite the advancement of new technologies, credit and debit cards remain essential for the market. In 2025, they continue to be a reliable and widely accepted option, especially in areas where access to more advanced tools is limited.
With tokenization, which replaces physical card numbers with encrypted codes, cards are becoming increasingly secure and modern, meeting consumer expectations for both online and in-person purchases.
Artificial Intelligence in the Payments Sector
Artificial intelligence (AI) plays a key role in the future of payments, aiding in behavior analysis, fraud prevention, and service personalization. This ensures safer and more efficient operations, benefiting both consumers and businesses.
The Role of FrogPay in the New Landscape
In this transforming market, FrogPay stands out as a strategic partner that comprehensively meets the needs of merchants, consumers, and independent professionals.
For merchants, FrogPay offers intuitive card machines and integrated systems that accept multiple payment methods, including digital wallets, Pix, and contactless payments. This flexibility speeds up service, improves customer experience, and reduces checkout lines—a key advantage in high-demand environments like retail and restaurants.
For consumers, the company focuses on secure and simple solutions, such as contactless payments and online shopping support, ensuring convenience at every step of the purchasing journey.
For independent professionals and small retailers, the company provides cost-effective alternatives like affordable card machines and platforms that allow managing payments and issuing receipts directly from smartphones. This simplifies operations and expands access for smaller businesses to the digital market.
