Taboola, a global leader in large-scale performance for advertisers, today announces a new focus beyond native advertising and a powerful technology platform called Realize. A pioneer in native advertising for over a decade, Taboola has driven advertiser success primarily through placements at the end of articles. Now, the company expands this legacy with the launch of Realize, the industry’s first platform exclusively dedicated to performance at scale, beyond search and social.
Realize leverages exclusive data, performance-focused artificial intelligence, and a growing diversity of inventory and creative formats to achieve strategic goals. While advertisers need good solutions for all stages of the marketing funnel, specialization is essential. Platforms that promise to cover the entire funnel face significant challenges in excelling at each phase. Starting today, Realize is available to all performance-focused advertisers.
An estimated $25 billion is invested annually in performance-driven campaigns through DSPs and niche AdTech solutions. However, many of these channels lack the expertise, scale, or necessary data to deliver expected results. DSPs often prioritize video and CTV—great for branding but not performance—while AdTech companies typically operate on a small scale. Additionally, 75% of advertisers investing in social networks report diminishing returns, facing challenges such as audience saturation, rising costs, and ad fatigue. The impact of this loss in efficiency could reach $30 billion in advertising investments.
Realize is the only independent performance platform that goes beyond search and social, delivering results at scale. With access to exclusive inventory, proprietary data, and advanced AI technology, the platform simplifies performance campaigns, connecting advertisers to millions of consumers across the world’s largest and most trusted publishers, OEMs, and apps.
Key Features of Realize
- New inventory: expanding beyond native advertising at the end of articles
For the first time, Realize enables advertisers to access display formats and other parts of Taboola’s vast publisher, app, and OEM network, including NBC News, Yahoo, Xiaomi, and Samsung. Advertisers can now move beyond traditional native ad placements and reach relevant customers in high-visibility spots within the world’s most trusted publishers and apps.
- AI and Data Advantage: Measurable Results at Scale
Realize is powered by a performance-focused AI engine that identifies the best opportunities for campaigns across Taboola’s publisher and app network. This AI engine benefits from Taboola’s direct code integration into publisher pages, ensuring access to unique signals and data to optimize and place ads more precisely than any other platform on the open web.
- Creative Freedom: Start Fast with Social, Display, and Vertical Videos
Realize offers an intuitive experience for performance advertisers, allowing them to use the same creative assets from their display or social campaigns. It instantly transforms these assets into highly effective ads placed in premium publishers and apps.
“Every business deserves the chance to grow and succeed,” said Adam Singolda, CEO of Taboola. “For too long, performance advertising beyond search and social has been extremely difficult. Advertisers ended up confined to these platforms simply because there was no viable alternative. Investing in DSPs and CTV is great for branding but not optimized for performance, and working with hundreds of small-scale AdTech companies isn’t worth marketers’ time. Amazon started in 1994, and by dominating the book market by 2000, it managed to expand into all of e-commerce. This is our ‘Amazon moment.'”
Jeff Ratner, President of Media, Data, and Analytics at Quigley-Simpson, stated: “Taboola’s comprehensive approach to ensuring performance advertising success is impressive. We have worked with Taboola for many years, and they have consistently demonstrated the technology and know-how needed to deliver true ROI for our campaigns. Realize has great potential to go even further, combining effective AI, highly engaged audiences, and premium ad placements in trusted publishers.”
Justin Chase, EVP of Media at EVERSANA, said: “As an agency always at the forefront of performance marketing, we’re very excited to use Realize. It brings together the best of both worlds: large-scale audience engagement with results-driven AI. This strategic move toward performance will undoubtedly bring great benefits to Taboola and its clients.”
About Taboola Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social, delivering measurable results at scale.
Taboola works with thousands of advertisers who invest directly in Realize, its advanced advertising platform, reaching 600 million daily active users across the world’s top publishers. Major publishers like NBC News, Yahoo, and device manufacturers such as Samsung and Xiaomi use Taboola’s technology to expand their audience and revenue, making Realize a unique solution with specialized algorithms and unmatched reach.
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