Celebrar announced that it achieved the goal of 90% automation in supplier payments by 2025, through direct integration with a major bank’s Pix API, a feature that allows suppliers themselves to trigger “one-click” payments, with traceability and settlement via CNPJ key.
The company, founded with an initial investment of R$ 2,000 and matured through bootstrapping, reached an annualized revenue of R$ 12 million. Today, Celebrar operates a B2B marketplace that connects thousands of small businesses to large contractors, enhancing the operational and financial efficiency of the event supply chain. In the background, the global events market was valued at $736.8 billion (2021) and could reach $2.5 trillion by 2035 (CAGR 6.8%, 2024–2035), according to Allied Market Research (2024 report).
According to Camila Florentino, CEO and founder, anyone who has organized an event knows that paying suppliers used to mean friction. “Endless spreadsheets, manually entered data, rework, and risk of error at every step. We connected Celebrar directly to a bank’s Pix API, and now payment happens at the supplier’s click—secure, scalable, no rework, direct Pix to CNPJ key, traceable. Simple for those who sell.”
Global Overview and Trends
The projection to 2035 reflects a digital transformation that has reshaped event planning, execution, and measurement. Virtual platforms, AI and analytics tools, live streaming, and immersive experiences (AR/VR) have become industry infrastructure, increasing the reach and personalization of in-person, hybrid, and online journeys.
According to the global report, sponsorship remains a pillar of growth and competitiveness in the sector, from festival naming rights to activations in major leagues, with brands shifting media budgets to live experiences and real-time engagement data. In 2024, for example, Live Nation reported strong sponsorship revenue traction, while new partnerships reinforced the role of events as a platform for direct audience contact.
The same research points to corporate events and seminars leading among meeting types and highlights sponsorship as the main revenue source. By age group, the 21-40 segment dominates participation; by origin, national presence prevails in many markets; and by location, tier 1 cities hold the largest share due to infrastructure and international connectivity.
Value Chain and Recurring Frictions
Even in high-budget productions, the chain often operates through cascading contracts (production company → mid-sized suppliers → freelancers/sole proprietors), squeezing margins at the “last mile.” Fragmented processes—budgeting, purchase orders, delivery, acceptance, and payment—generate rework, errors, and long transfer times. Financial automation and direct banking integration address these exact bottlenecks.
“It was thrilling to see engineering and compliance working together on something that seems invisible but transforms the experience of those who trust us. I’m deeply grateful to every person who was part of this build,” says Florentino. “Less bureaucracy. More efficiency.”
Founded with R$ 2,000 and refined through eight MVPs until finding PMF in 2021, Celebrar grew by focusing on retention and recurrence. The company reports tens of millions of reais distributed to micro and small entrepreneurs and a base of over 7,000 suppliers, with social impact in decent work and inclusion (SDG 8). Its journey includes innovation awards and rankings in the startup ecosystem.
The adoption of AI in the product, such as using models to help suppliers create complete and standardized descriptions, has reduced commercial friction and increased conversion in the platform’s “event virtual stores.” With payment automation via Pix API, the company closes the operational cycle: from registration and sale to transfer, with audit trail and automated reconciliation. “It’s an important milestone in Celebrar’s mission: to simplify events with responsibility and technology,” summarizes the CEO.
