“It’s Carnival time, city.” The weeks of January are usually filled with great expectations for the country’s most popular festival. It’s during this period that revelers from all over start planning for street parties, rummaging through their wardrobes, and buying accessories for their costumes before hitting the streets to the sound of marchinhas and electric trios.
Carnival is Brazil’s most popular celebration, taking place in various formats from the north to the south of the country. Last year, the days of revelry injected R$ 9 billion into the Brazilian economy, according to the National Confederation of Commerce of Goods, Services, and Tourism (CNC).
With the possibility of enjoying the festivities in far more places than twenty years ago, today’s Carnival also offers more solutions for those who never miss an edition of the celebration and get excited about all the preparations leading up to it. One of the main advantages is precisely the ease of acquiring costumes and other carnival accessories without leaving home.
Sites like Temu offer an incredible range of products that will please even the most demanding revelers. The platform operates on a factory-direct sales model, connecting suppliers to end consumers without intermediaries, ensuring products at more affordable prices without sacrificing quality.
Temu was the second most downloaded app from the PlayStore—Google’s digital store available for Android devices—in Brazil in 2024, according to Bites, a data analytics and consulting firm. The platform was surpassed only by Gov.br, the Federal Government’s app.
Additionally, the app reached 5th place in the ranking of the largest e-commerce platforms operating in Brazil, according to the E-commerce Sectors Report, climbing from 1 million visits at the start of its operations to over 107 million visits in November 2024.
Check out some of the major advantages of buying festival-related items online:
1. Convenience
Online shopping allows you to buy products from anywhere, avoiding the typical crowds of physical stores during Carnival. This is especially useful when many consumers are busy preparing for the festivities. Additionally, shopping online saves time, as you don’t even need to travel to stores.
2. Product variety
Online stores offer a wide range of options, from clothes and accessories to cosmetics and food. This diversity makes it easier to compare prices and styles, ensuring you find exactly what you want for your celebration. Temu, for example, also lets you filter by the “Best Sellers” category in a segment and follow trends.
3. Promotions and discounts
During Carnival, many online stores offer special promotions and discount coupons. This can lead to significant savings, making shopping more attractive. Sites like Temu sell accessory sets at much more affordable prices, especially if you find special discounts during the shopping season.
4. Transaction security
E-commerce has become increasingly secure, with reliable payment systems and exchange and return policies that protect consumers. This boosts confidence in online shopping, especially during festive seasons. Temu partners with major credit card providers that ensure compliance with the Payment Card Industry Data Security Standard (PCI DSS) and incorporate advanced protections like Visa 3D Secure and Mastercard ID Check.
5. Fast delivery
With the growing efficiency of delivery logistics, many online stores offer short delivery times, allowing you to receive your products in time for the festivities. This speed is a major draw for consumers who want to avoid last-minute hassles. Some selected products on Temu offer fast delivery in up to 5 business days, with free shipping.
