In the age of process optimization, the search for tools that make consumers’ lives easier is becoming increasingly common. The need to have all offers in one place has become a priority for many Brazilians. This is evidenced by the growth of well-known apps and websites, such as hotel price comparators, online travel agencies, meal delivery apps, or shopping support platforms.
In the automotive world, this trend is also gaining traction, creating numerous opportunities, such as car subscriptions. One of the services that has significantly simplified and facilitated drivers’ lives is the ComparaCar. The digital platform offers an environment where users can search for car subscription offers, using filters such as plan duration, mileage allowance, additional services, and vehicle type.
Growth
In the market for just two years, the startup, according to its CEO, Alan Lewkowicz, has achieved a 50% growth, demonstrating how the car subscription market is booming. ‘We’ve noticed a very interesting phenomenon. Many automakers, upon recognizing this growth in the car subscription market, have chosen our startup to feature their offerings on the platform. We work with almost all vehicle subscription companies, including automakers and rental agencies,’ he explained.
‘From its launch in January 2023 to January 2025, ComparaCar has registered over 1,500 signed contracts. In 2024 alone, we saw a sales and revenue increase of more than 150% in each category compared to 2023. For this year, projections are very positive,’ shared Alan Lewkowicz. Currently, the platform offers over 5,000 car subscription options.
Data from the Brazilian Car Rental Association (Abla), released at the end of last year, revealed that car subscriptions grew by 44% in 2024, reaching 180,000 vehicles, representing 20% of the long-term fleet.
Convenience
Lewkowicz explains that this growth is largely justified by the ease of signing up for a car subscription plan on the platform. ‘The entire approval process until the car is rented takes just a few hours, depending on the plan and company. We work with almost all vehicle subscription companies, including automakers and rental agencies. We combine convenience and comfort for drivers,’ he highlighted.
Another relevant aspect for many drivers is not having to declare subscription vehicles in their Income Tax filings. Those who choose this way of accessing a car do not need to report installment payments in their Income Tax return. These payments are not relevant to the Federal Revenue, meaning they do not affect the Income Tax declaration.
The car subscription model offers benefits that justify its growth in the country. Simple rental, access to a wide variety of new cars, and savings by not having to bear costs like IPVA (vehicle tax), insurance, and maintenance are some of the items already included in car subscription plans.
According to Lewkowicz, his platform gathers the best market offers and stands out due to the speed of service enrollment, including credit analysis and document submission directly through the digital platform.
Practicality and transparency
the CTO of ComparaCar, Márcio Klepacz, explains that the service was created to offer practicality and transparency in a market with many variables, where operations can vary significantly, making a real difference.
‘The absence of car subscriptions on the major portals operated by banks, which are often not impartial in their offers, highlighted the need for an independent and genuine platform like ComparaCar. We have a broad database and powerful algorithms, which is why we stand out as an innovative solution in the automotive sector, making drivers’ lives easier and promoting a more efficient and convenient contracting experience,’ explained Klepacz.
Changes
Nowadays, certain aspects have led Brazilians to change how they acquire a car. ‘We’ve identified that many people who have the money to buy a car outright instead opt for vehicle subscriptions. They pay a fixed amount for the chosen plan, which includes various benefits, and invest the rest in the financial market, achieving a more advantageous return on investment than if they bought the vehicle traditionally,’ compared Alan Lewkowicz.
The CEO of ComparaCAR emphasized that by choosing a car subscription, customers have the opportunity to acquire a new vehicle without worrying about depreciation, taxes, or the bureaucracy associated with buying and selling a car. ‘Additionally, the ongoing contract renewal allows them to keep changing cars, ensuring their vehicle is always up to date,’ he stressed.
