Budweiser once again proves that its history and music history go hand in hand. With the new campaign “Bud Resale”, created by the agency Africa Creative, the global brand presents a creative and genuine idea: boosting e-commerce ads that sell historic items from the brand’s partnerships with the music world. From original posters of legendary tours to customized jackets of major artists, as well as collectible cans featuring iconic rap figures, Bud helps these finds reach true fans.
The brand identified that these items are more than objects: they are relics that carry Budweiser’s legacy in music and continue to move generations of fans. That’s why the campaign takes a step further by connecting these products with those who truly live and breathe music, boosting their ads in a targeted and strategic way. Thus, Bud reinforces its positioning as the beer of idols and fans, celebrating its authentic presence in the musical universe.
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