Brazil is the fifth largest producer of electronic waste in the world and recycles only 3.24% of this material, according to data from The Global E-waste Monitor (2024). Aware of this issue and committed to sustainability practices, BRLink, the Services unit of Ingram Micro Brazil, offers an innovative solution supporting cloud lifecycle management (Cloud Lifecycle Management), reinforcing its commitment to sustainable innovation. The service facilitates and accelerates companies’ data migration to the cloud by enabling the sale of obsolete IT asset parks and applying advanced IT asset disposition practices (ITAD – Information Technology Asset Disposition).
According to Guilherme Barreiro, director of BRLink and Services at Ingram Micro Brazil, cloud migration is now a strategic priority for companies of all sizes seeking efficiency, scalability, and innovation. With a comprehensive portfolio of solutions in data, artificial intelligence (AI), GenAI, Machine Learning, and cloud migration, BRLink’s proposal integrates technology and innovation to promote operational efficiency and environmental responsibility, aligned with ESG guidelines.
“With ITAD, we can acquire obsolete assets and enable companies to finance a significant portion of their cloud transition through this operation,” explains Barreiro. “The value of IT assets lies not only in the financial aspect but also in the positive environmental impact that proper disposal provides.”
Specializing in cloud computing projects and digital transformation, BRLink developed this solution to facilitate data migration to the cloud, generate revenue from disposing of old assets, and reduce their environmental impact. “Our goal is to maximize operational efficiency and drive our clients’ environmental responsibility. Ingram Micro, of which BRLink is a part, already has a long and proven track record in the IT asset disposition market. This financial incentive offered by Ingram Micro, where we acquire the client’s obsolete asset park, has the potential to unlock major cloud projects, as clients turn their old assets into revenue, reducing modernization costs,” says Barreiro.
Among the main benefits of Cloud Lifecycle Management are efficient migration, based on best practices adopted by BRLink; environmental sustainability, with responsible disposal reducing environmental impact; strengthening ESG strategy by adopting sustainable practices and valuing social and environmental commitment; additional revenue generation through the sale of old assets as an extra resource; reduction of operational costs by migrating to the cloud and reducing expenses with local infrastructure maintenance; data security, with strict protocols and advanced technologies ensuring data protection at every stage of the process; and increased operational efficiency, as enhanced flexibility and scalability support business growth.
Throughout the process, BRLink ensures the protection of all client data, from migration to asset disposal, applying the highest standards of security and environmental compliance. The company also assists clients in complying with local and international regulations on electronic waste disposal, consolidating corporate responsibility and achieving ESG goals. “This unique market proposal strengthens our leadership in innovation and sustainability while we continue to expand our portfolio and add value to clients,” concludes Barreiro.
