In a scenario of excessive stimuli and fast-paced routines, the desire for mental balance has made travel much more than leisure, but an essential part of emotional health care. A global survey commissioned by Booking.com shows that 79% of Brazilians consider travel their main wellness strategy for 2025.
The survey also indicates that 15% of Brazilians plan to take at least one solo leisure trip this year, with emphasis among Generation Z youth (17%) and the male audience (18%).
These data open space for a relevant discussion about how companies can contribute to employees’ emotional balance. For Bruno Carone, CEO and co-founder of Férias & Co., a corporate travel benefits platform, the answer lies in how organizations encourage breaks.
“Traveling is a way to slow down, reorganize priorities, and return with more clarity and energy. Companies that offer this type of benefit show they genuinely care about their teams’ well-being,” says Carone. The executive explains that it is very important for companies to be attentive to including travel as a corporate benefit, with facilitated access to accommodations at negotiated rates and support in organizing planned breaks.
According to a Férias e Co. survey in partnership with USP, 94% of employees believe that taking vacations positively impacts productivity; 66% of subscribers say that with the Férias & Co. benefit, they have greater engagement at work, while 60% of subscribers say that with Férias & Co., they have less interest in looking for another job. “The impact is not just emotional, as investing in this type of experience improves engagement, contributes to talent retention, and strengthens the employer brand,” concludes the CEO.
What do travelers seek?
Most travelers seek relaxation (62%), followed by the desire to visit new domestic (45%) or international (40%) destinations, connect with nature (41%), and reunite with loved ones (36%).
Even on solo trips, 55% of Brazilians report seeking to meet new people, and 43% participated in social activities, such as guided tours, coffee chats, and conversations with locals. Beyond the experience itself, the most valued criteria when choosing a destination are safety (76%) and cost-benefit (75%).
“Offering a travel benefit goes far beyond rewarding. It’s recognizing that mental health and quality time are strategic factors for productivity and satisfaction,” concludes Bruno Carone.
