Despite the exponential growth of the sector, the biggest pain point for companies operating in multi-level marketing (MLM) and affiliate programs remains the same: lack of control, transparency, and real scalability. However, the scenario is changing. In 2024, the direct sales sector moved BRL 50 billion in Brazil, with over 3.5 million independent entrepreneurs, according to data from the Brazilian Association of Direct Selling Companies (ABEVD).
It is precisely to serve this growing ecosystem that Bindflow, a Curitiba-based company specializing in technological solutions, has partnered with the MultiSeller platform. The result is a robust and automated solution for businesses operating in B2B, B2C, direct sales, and relationship marketing, enabling operations to scale with intelligence, security, and performance.
“We saw enormous growth potential in affiliate and MLM models, especially when driven by cutting-edge technology. The partnership with MultiSeller allowed us to create a comprehensive solution that goes far beyond the traditional: we automated operational processes, structured intelligent commission management, and developed tools to scale support for large networks, focusing on performance and experience,” says Emerson Martens, CEO of Bindflow.
Data from the Brazilian E-Commerce Association (ABComm) confirm the expansion of e-commerce, with recorded revenues of BRL 204.3 billion in 2024, a 10.5% growth compared to the previous year. For 2025, expectations are to exceed BRL 234 billion, driven by an average ticket of BRL 539.28, over 435 million orders, and a buyer base expected to surpass 94 million. This progress directly reflects the strengthening of alternative sales channels, such as affiliate marketing, which moves over BRL 20 billion annually, and MLM, which grew 6.3% last year, according to ABEVD (Brazilian Association of Direct Selling Companies).
These changes stem from three major milestones in digital transformation: mobile internet access, starting in 2007; the impact of the pandemic, which accelerated digitization; and now, the prominence of Artificial Intelligence (AI) in personalizing experiences and automating processes, a decisive factor for the scalability of decentralized sales models.
According to MultiSeller CEO Guilherme Camilli, the platform was created to serve both businesses already operating in direct sales and those looking to establish structured affiliate and MLM programs using cutting-edge technology, simplified management, and compliance. “Designed to cater to small digital businesses as well as large direct sales operations, MultiSeller allows the registration and tracking of affiliates, automates sales, and manages commissions across multiple referral levels, securely and with high performance.”
The platform supports over 100,000 simultaneous users and can reduce the time dedicated to network management by up to 40%, thanks to the automation of registrations, payments, and reports. “Today, the software available for direct sales is still mostly geared toward B2B and lacks the necessary tools for efficient control and management of network sales. Our commitment is to deliver applicable innovation that simplifies the lives of managers and brings more transparency and efficiency to the entire ecosystem,” says Camilli.
With the flexibility to customize the platform according to each client’s business model, MultiSeller serves brands looking to structure traditional networks or explore affiliate marketing in new digital formats. The expectation is to empower over 500 companies with the solution in the next two years, reinforcing the expansion plan that anticipates a 30% growth in the digital solutions segment by 2026.
