In 2024, the Brazilian e-commerce sector generated over R$ 200 billion in revenue, with growth exceeding 10% compared to the previous year, according to data from the Brazilian Association of Electronic Commerce (ABComm). This year, the outlook is for the sector to grow even more, between 10 and 15%, and to welcome three million new buyers. Given this optimistic and opportunity-filled scenario, Vendizap, an e-commerce platform for creating virtual catalogs, enters the market with the proposal of democratizing access to online sales for small entrepreneurs. The tool offers the possibility to create intuitive virtual catalogs that function as online stores, even for those who lack technical knowledge or investment to develop their own website.
According to André Campos, CEO of Vendizap, the platform was developed to meet the needs of small business owners who already operate online sales via WhatsApp but face limitations in terms of resources and production capacity. “Most of our customers already use WhatsApp to sell their products, but they spend hours answering messages, sending photos and descriptions. With Vendizap, they can create a virtual catalog in minutes and send the store or product link to their customers, who can complete the purchase directly through the catalog, streamlining the entire sales process,” explains Campos.
According to the Ministry of Economy, 99% of businesses in Brazil are Micro, Small, and Medium-sized Enterprises (MSMEs), and they are responsible for a significant portion of the Brazilian GDP. However, according to Sebrae, 50% of these businesses close within the first five years of operation. Considering the economic impact these businesses have on the Brazilian market, empowering small and medium-sized entrepreneurs has become not only necessary but also advantageous. Aiming to strengthen this segment, Vendizap’s solutions prioritize facilitating access to e-commerce for these businesses.
With the e-commerce platform, small entrepreneurs can easily and intuitively create personalized virtual catalogs, including photos, descriptions, and product prices. Merchants can offer online payment and delivery options and track sales and inventory control all in one place, simplifying business management. Additionally, Vendizap also offers the option to finalize sales via WhatsApp, aligning with the importance of this feature for small entrepreneurs, who use it to maintain good relationships with their customers.
“Micro, small, and medium-sized enterprises are an irreplaceable part of our economy. Therefore, it is crucial to empower them so they have greater competitive potential and can sustain themselves in the market. Vendizap was born from this perspective and the understanding that tools initially considered informal, such as WhatsApp, can indeed boost businesses given the importance of customer experience,” adds Campos. The e-commerce platform offers affordable monthly plans and does not charge product fees, in addition to allowing sales without a CNPJ, further facilitating commercialization for small entrepreneurs.
