In 2024, the Brazilian e-commerce sector generated over R$200 billion in revenue, with growth exceeding 10% compared to the previous year, according to data from the Brazilian Association of Electronic Commerce (ABComm). This year, the outlook is for the sector to grow even more, between 10% and 15%, and gain three million new buyers. Given this optimistic and opportunity-filled scenario,Vendizap, an e-commerce platform for creating virtual catalogs, enters the market with the goal of democratizing access to online sales for small entrepreneurs. The tool offers the possibility of creating intuitive virtual catalogs that function as online stores, even for those without technical knowledge or resources to develop their own website.
According to André Campos, CEO of Vendizap, the platform was developed to meet the needs of small business owners who already sell online via WhatsApp but face limitations in terms of resources and production capacity. ‘Most of our customers already use WhatsApp to sell their products, but they spend hours responding to messages, sending photos and descriptions. With Vendizap, they can create a virtual catalog in minutes and send the store or product link to their customers, who can complete their purchase directly through the catalog, streamlining the entire sales process,’ explains Campos.
According to the Ministry of Economy, 99% of businesses in Brazil are Micro, Small, and Medium Enterprises (MSMEs), and they account for a significant portion of Brazil’s GDP. However, according to Sebrae, 50% of these businesses close within the first five years. Given the economic impact these businesses have on the Brazilian market, empowering small and medium entrepreneurs is not only necessary but also advantageous. To strengthen this segment, Vendizap’s solutions prioritize facilitating access to e-commerce for these businesses.
With the e-commerce platform, small entrepreneurs can create customized virtual catalogs easily and intuitively, including photos, descriptions, and product prices. Merchants can offer online payment and delivery options and track sales and inventory control in one place, simplifying business management. Additionally, Vendizap also enables sales completion via WhatsApp, aligning with the importance of this tool for small entrepreneurs who use it to maintain strong customer relationships.
‘Micro, small, and medium enterprises are an irreplaceable part of our economy. Therefore, it is essential to empower them so that they have greater competitive potential and remain in the market. Vendizap was born from this insight and the understanding that tools initially considered informal, such as WhatsApp, can indeed boost businesses, given the importance of customer experience,’ adds Campos. The e-commerce platform offers affordable monthly plans, does not charge fees on products, and even allows sales without a CNPJ (business tax ID), making it even easier for small entrepreneurs to commercialize their products.
