Coevo.co, a marketing platform specialized in hospitality, tourism, and destinations, headquartered in Joinville (SC), was chosen to develop a strategic project for the Discover DeKalb Convention & Visitors Bureau (DDCVB), a destination marketing organization (DMO) responsible for promoting DeKalb County in the metropolitan area of Atlanta, Georgia (USA). The project focuses on modernizing the entity’s digital infrastructure, improving data collection and analysis for more effective marketing campaigns.
The initiative includes optimizing the performance of the website discoverdekalb.com, implementing a new data measurement structure via Google Tag Manager and Google Analytics 4, as well as integration with paid media platforms such as Google Ads and Meta Ads. The goal is to ensure that the DMO has access to more qualified data and strategic insights to strengthen its tourism promotion efforts.
“This project reinforces Coevo.co’s ability to operate globally and contribute to more efficient data-driven decision-making for tourist destinations. We work to help tourism organizations maximize their digital impact, and the DeKalb County case is an example of what we can do,” highlights André Farias, partner at Coevo.co and responsible for Commercial and Marketing areas.
The future of destination marketing: data and audience interaction
In addition to technical improvements, Coevo.co’s project for Discover DeKalb will pave the way for adopting innovative strategies, such as conversational marketing. With major FIFA events approaching in Atlanta—including the Club World Cup in 2025 and the World Cup in 2026—the DMO aims to explore direct communication channels like WhatsApp and chatbots to interact with international visitors.
“We know that the digital experience is a decisive factor in choosing a destination. By optimizing Discover DeKalb’s digital infrastructure and exploring new engagement possibilities, we want to create a real impact on how tourists interact with the destination,” explains André Farias.
Coevo.co’s involvement in the project highlights the potential of Brazilian companies in the international tourism marketing market. With expertise in digital strategies for the sector, the platform seeks to expand its operations to other destinations within and outside Brazil, offering solutions that combine technology, data analysis, and innovation in audience engagement.
