The Brazilian pharmaceutical sector is one of the most concentrated in retail. ABRAFARMA data shows that large chains have increased their market share by over 230% since the 2000s, despite representing only 15% of sales outlets. Today, they already account for more than 50% of sales, pressuring independent pharmacies with more competitive prices, greater bargaining power with suppliers, and a strong online presence.
On the other hand, Brazil ranks 3rd globally in access to medication websites, behind only the United States and Russia, according to SimilarWeb. The growing demand for health products opens space for new digital solutions that strengthen local businesses.
It is in this context that NIVELE emerges, a marketplace built on the VTEX platform, connecting pharmacies with consumers across the country. The initiative offers cloud-based technological infrastructure, omnichannel operations, and neuromarketing resources to increase conversions.
“Our goal is to empower independent pharmacies and small chains, ensuring they have the right tools to compete in a highly competitive market,” says Nivaldo Alves, COO of NIVELE.
“The NIVELE marketplace is more than just a sales platform. It’s a true innovation hub, leveraging cutting-edge technology such as 100% Cloud architecture, scalable and secure, to ensure pharmacies of all sizes can operate with the same technological efficiency as large chains.”
The strategy also includes Neuromarketing resources. “Through a deep understanding of purchasing behavior drivers, we optimize the customer journey, offering differentiated experiences while maximizing returns for partner pharmacies,” explains Cibele Marques de Souza, CMO and Applied Neuroscience for Business specialist.
Additionally, NIVELE is born integrated with the ecosystem of SeniorTech, a venture builder in the silver economy and part of FCJ, the largest corporate venture building network in Latin America. The goal is to accelerate its expansion with new Artificial Intelligence-based features, establishing itself as the leading digital platform for independent pharmacies in Brazil.
