Founded in 2020, during the rapid growth of e-commerce in Brazil, Cartpanda has established itself as a complete ecosystem for digital entrepreneurs, offering integrated solutions for stores, checkout, payments, and an affiliate marketplace. With the goal of facilitating entrepreneurship and supporting brand transformation, the startup has stood out in the market, achieving a revenue of R$100 million in 2024, double that of the previous year.
The launch of Cartpanda Global was a significant milestone for the business, enabling Brazilian merchants to make sales to other countries. Today, the startup has the most active e-commerce community in Brazil, and international orders already represent 30% more than domestic ones. The nutraceutical sector stands out, with customers generating over R$100 million per store in revenue.
“With the goal of offering a complete service to our employees and customers, we began our journey as a transparent checkout platform, aiming to help with conversion. However, over time, we realized the market demanded even more comprehensive solutions. Today, with Cartpanda Global, Cartpanda Pay, and our affiliate marketplace, we not only assist in store creation but also act as strategic partners in boosting sales and business scalability, always with a constant focus on performance,” says Lucas Castellani, CEO of Cartpanda.
According to the startup’s data, PIX has solidified its position as the preferred payment method for Brazilians, accounting for 64% of transactions in December 2024. Smaller amounts are predominantly settled via PIX, while credit cards account for around 57% of the total volume.
Cartpanda has increasingly established itself as a market reference, adapting to industry needs and offering solutions that allow brands to expand their digital presence. With a strategic and integrated approach, the company provides businesses with an efficient and profitable way to scale sustainably.
