The concept of ESG – Environmental, Social, and Governance, in free translation – has gained significant importance in society and numerous markets today. According to the study “Advances and Challenges: ESG Maturity in Brazilian Companies 2024,” conducted by Nexus in partnership with Beon ESG, 51% of companies in the country have sustainability strategies, and the trend is for this percentage to grow with the expansion of social and environmental demands across different sectors. Considering the popularization of this debate, DEEP ESG, an impact measurement, reporting, and monitoring company for sustainability management, launched the DEEP Glossary to synthesize the universe of terminologies, rules, and principles of the key terms and concepts associated with ESG.
This material was created to educate the market about the notions of environmental, social, and governance sustainability, aggregating data, infographics, and terms relevant to expanding knowledge about ESG. “ESG is an increasingly relevant and urgent topic for the future of our planet and generations. However, many people still struggle to understand its concepts and apply them in practice. That’s why we decided to create the DEEP Glossary, an educational and accessible resource that can be used by anyone who wants to learn or dive deeper into the subject,” says Arthur Covatti, CEO and co-founder of DEEP ESG.
Developed by masters and doctors specialized in ESG, the DEEP Glossary contains relevant information for professionals of different seniority levels in the sector who wish to begin understanding the terms or deepen their knowledge of more specific topics. The content is categorized into ESG, Green Finance, Sustainability, and Impact, with each section detailing acronyms, charts, diagrams, laws, and pertinent concepts. In total, over 130 terms are presented and explained across the 49 pages of the material.
Such knowledge is not only essential for professional practice but also for strengthening corporate reputation. According to the 2024 study “Brand Reputation: What Drives Brazilian Behavior,” conducted by Nexus, companies that do not promote good ESG policies are perceived negatively by Brazilians, with this being the primary reason why 26% of study participants stopped admiring a company. In this sense, mastering the concepts presented in the glossary becomes crucial for making strategic decisions aligned with sustainability principles.
“Currently, having robustly structured ESG principles is a competitive advantage, but soon, this focus on sustainability will be a prerequisite for market survival. Society and consumers are becoming increasingly attentive and critical of the companies around them, so those prioritizing ESG now are getting ahead and strengthening their brand reputation. The DEEP Glossary emerges in this context as a comprehensive guide for those looking to start or are already on the path toward sustainability,” adds Covatti. The glossary is available on the DEEP ESG website in PDF format and can be obtained for free and accessed online or offline.
