Brazil Panels, a market research leader and owner of Brazil’s first and largest digital panel, announces the acquisition of a stake in Neurobusiness.org, a startup valued at R$5 million that operates in creating a neurobusiness ecosystem – an approach that combines behavioral science, neuromarketing, and ethical influence strategies in consumption.
This operation marks a strategic move by Brazil Panels toward developing practical and innovative solutions for companies that aim to increase sales without compromising responsibility and consumer respect. The partnership with Neurobusiness.org will enable the company to integrate scientific knowledge and direct market application, supported by a network of neuroscience and behavior experts.
“People don’t have time to study and test every method—they want to sell. Neurobusiness exists precisely for this: to help companies influence ethically, practically, and effectively. I’ve always been closely connected to neuromarketing and saw this partnership as an opportunity to innovate once again, as we did with the digital panel. Now, it’s time to bring something new to the market, and Neurobusiness.org is that path,” says Claudio Vasques, CEO and founder of Brazil Panels.
With over 3.5 million people registered in its online panel and national coverage, Brazil Panels has strengthened its position as a research and marketing company full service, using quantitative and qualitative methodologies to generate intelligence and support business decisions. The expectation is that the acquisition will also boost the offering of new products via Behavior Insights, the group’s brand focused on behavior-based solutions.
“Neurobusiness.org is almost like a neuroscience lab. Now I’m part of this ecosystem and have full access to projects, content, and training focused on neurobusiness. This will accelerate the development of solutions that deliver real results for companies that need to sell, always respecting consumer choice,” adds Vasques.
Recently founded, Neurobusiness.org aims to create a new market logic, combining behavioral science, communication, and strategy to help brands build more human and effective relationships with their audiences. The partnership with Brazil Panels reinforces this commitment and expands the project’s reach.
