Braze (Nasdaq: BRZE), the leading customer engagement platform, today announced a strategic partnership and integration with Shopify, along with new features and templates to personalize consumer engagement. These capabilities provide enhanced real-time insights into individual preferences during shopping journeys, helping eCommerce marketers quickly create campaigns that drive their daily operations—allowing them to focus more on crafting experiences that build lasting relationships with their customers.
Braze’s Customer Engagement Platform offers a flexible, real-time, multi-channel solution for brands of all sizes, industries, and geographies. Brands can leverage features like the Braze Data Platform, BrazeAI™, and native multi-channel capabilities to unify customer insights and create highly relevant and memorable experiences. Brands in retail, consumer goods, and other sectors such as e.l.f. Beauty, Hugo Boss, Gymshark, Gap, and Overstock already use Braze as part of their eCommerce journeys.
“At e.l.f. Cosmetics, we know that truly understanding our consumers allows us to serve them better,” said Brigitte Baron, Senior Director of Global CRM & Customer Growth at e.l.f. Cosmetics. “It’s not just about reaching them but delivering value in ways that are relevant and welcome. With Braze, we can create personalized, data-driven experiences that resonate with our community, ensuring every interaction is meaningful—not just another message,” she added.
Activate Real-Time eCommerce Insights with Braze and Shopify
The new strategic partnership between Braze and Shopify enables enterprise brands to create seamless, personalized customer journeys by combining Shopify’s eCommerce capabilities with Braze’s real-time engagement platform—supporting higher conversion, retention, and customer lifetime value. With Shopify’s enhanced integration, eCommerce brands can quickly onboard to support commerce insights streaming, improve identity management, and enable personalized shopping experiences using visitor data and Shopify product meta-descriptions. (Available Q1 2025)
“At Shopify, we’re committed to making commerce better for everyone,” said Dale Traxler, Director of Technology Partnerships at Shopify. “Our plug-and-play integration with Braze allows brands to leverage insights from both platforms and engage consumers with better shopping experiences at the moments that matter most. We’re excited to partner with Braze to help businesses stay ahead in today’s dynamic retail and eCommerce landscape,” he concluded.
Faster Time-to-Value with Native eCommerce Capabilities
New native data schemas and eCommerce templates help brands quickly understand consumer behaviors and take relevant actions at every journey stage:
- With predefined Shopify events, marketers can unlock a variety of eCommerce use cases, like Abandoned Cart, to quickly activate campaigns and see a direct impact on return on investment (ROI). (Available Q1 2025 for Shopify customers, Q2 2025 for non-brand customers)
- Pre-built Canvas (Q1 2025) and Email (Q3 2025) templates, specifically designed for eCommerce and aligned with industry best practices, enable marketers to create visually appealing and effective campaigns quickly and easily.
- Customizable drag-and-drop Landing Page templates accelerate the creation of new landing pages, allowing marketers to promote their products and grow their email, SMS, and WhatsApp lists. (Q1 2025)
Personalized, Rich No-Code Experiences Across Multiple Channels
Marketers can also leverage new capabilities to deliver richer, frictionless shopping experiences by highlighting the most relevant products and services across WhatsApp and email channels:
- Marketers will be able to add no-code dynamic product personalization using a drag-and-drop email editor, enabling highly targeted messaging that aligns products with customers’ unique interests and tastes. (Q3 2025)
- With the launch of WhatsApp Commerce, global eCommerce brands can drive more sales using their Meta Catalogs to easily create dynamic product messages in WhatsApp and rich in-conversation shopping experiences. Other WhatsApp enhancements like expanded media support (including video) and WhatsApp Lists let merchants showcase products in new ways and offer tailored recommendations based on customer preferences. Click tracking helps marketers effectively retarget customers on WhatsApp and other channels to boost conversions. (Q2 2025)
“We built the Braze platform to be flexible and powerful enough to enable brands across industries, regions, and sizes to create relevant, engaging experiences,” said Kevin Wang, Product Director at Braze. “This has allowed brands to build upon our real-time streaming architecture, data modularity, and native multi-channel approach, driving positive outcomes for eCommerce brands. As we focus more on specific industries, we see opportunities to make Braze even easier for marketers. We’re excited to take this step forward for eCommerce, partnering with leaders like Shopify to make it faster and simpler to understand and engage consumers throughout their journey,” he said.
eCommerce brands looking to optimize their customer engagement strategy can explore Braze’s new solutions here.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, without limitation, statements about Braze’s expected performance and benefits of its products, programs, and strategic partnerships. These forward-looking statements are based on Braze’s current assumptions, expectations, and beliefs and are subject to risks, uncertainties, and changes in circumstances that may cause actual results, performance, or achievements to differ materially from future results expressed or implied by the forward-looking statements. More information on potential factors that could affect Braze’s results is included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the U.S. Securities and Exchange Commission on December 10, 2024, and other public filings with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release represent Braze’s views only as of the date of this release, and Braze undertakes no obligation, and does not intend, to update these forward-looking statements except as required by law.
