Creating a custom app brings several advantages, and one of the biggest is the ability for brands to improve the customer experience with the goal of increasing loyalty and boosting sales.
According to Rafael Franco, CEO of Alphacode, a company operating in São Paulo (SP), Curitiba (PR), Fortaleza (CE), and Orlando (FL-USA), responsible for developing apps for brands like Habib’s, Madero, and TV Band, it’s possible to significantly impact users through a personalized experience. ‘We see this all the time. There are already over 300 successful projects,’ he says.
One of the projects was for the Frango Assado chain, which invested in a custom app and managed to increase engagement and delight customers through the tool. ‘The app includes a loyalty program where consumers earn points for every real spent, which can be exchanged for other products. It also offers exclusive discount coupons, turning every interaction into a unique opportunity,’ explains Rafael.
Frango Assado is one of the largest restaurant and service chains on São Paulo’s highways and uses the app to offer various benefits and a great experience, encouraging customers to become brand loyalists. ‘At the app launch, the chain offered 50 points to consumers who downloaded it, which could be exchanged for a coxinha at any of the brand’s 25 stores. And on Mother’s Day, there were exclusive discounts and promotions in the app as well. All of these actions help improve relationships and build loyalty,’ evaluates the CEO of Alphacode.
Another success story mentioned by Rafael is Shopping Almeida Junior in Santa Catarina. The custom AJFans app enhances the shopping experience with the magic of digitalization, providing amazing interactions with customers. ‘The app offers conveniences like paying for parking and purchasing movie tickets through the SuperApp, interacting with stores, and getting information about the mall, events, and other news,’ he says.
