Serasa Experian, Brazil’s first and largest datatech company, announces the eight startups selected for phase one of the second edition of ‘Impulsiona Startups,’ an acceleration program aimed at scaling positive social impact through innovative businesses and solutions. With solutions focused on new forms of credit for consumers, SME access to credit, support for the over-indebted, and reducing delinquency, the chosen startups are: Credere, Débito Direto, Minha Escola, Muda meu Mundo, Garrafa do Mar, Yolo Bank, Niew, and UP Vendas.
In this phase of the program, the goal is to facilitate the development of prototypes or the evolution of existing solutions that demonstrate the entrepreneurs’ potential and scalability. The selected companies will undergo a journey of up to 6 weeks, including an equity-free investment of R$30,000 for solution development and free access to Serasa Experian’s services and products.
‘We chose eight startups with solutions aligned with our focus areas to expand social impact. Our goal is to support these companies with expertise, equity-free investment, and specialized mentorship so their businesses can grow and more Brazilians can improve their financial health, creating a better future for Brazilian society,’ says Paulo Gustavo Gomes, Head of Sustainability & ESG at Serasa Experian.
In the second part of the program, four startups will be selected based on the best results to undergo four months of acceleration with Serasa Experian’s executive mentors and market experts, in addition to receiving another equity-free investment—requiring no equity obligation—of R$120,000.
The acceleration program created by Serasa Experian, now in its second edition, boosted six startups in its first edition. The accelerated startups, representing São Paulo, Distrito Federal, Paraná, Pernambuco, and Rio de Janeiro, identified significant results in improving audience reach and revenue metrics, for example.
Tindin is one of the winning companies from the first edition, promoting educational and financial management inclusion from childhood and adolescence for students in public and private schools through a gamified experience. Through the program, in about 9 months, Tindin received professional mentorship on marketing and strategy, enabling investment in these areas and its financial education and management product, recording a 10% increase in the number of people impacted during the period. In total, the startup has impacted nearly 110,000 people, one-third of whom are families, 60% private school students, and 6% public school students. With acceleration, the startup plans to invest in increasing its impact on students in socially vulnerable situations.
