Brazilian e-commerce took another leap in 2024, growing 16% and surpassing the R$ 200 billion revenue mark, according to the NuvemCommerce 2025 report. This movement creates a growing need for agile and flexible storage points capable of meeting the speed and cost demands of online sales.
In the same year, the self-storage sector in Brazil recorded a 9% increase in the number of available units, reaching over 218 thousand units, while the total number of operations grew by 4%, to 590 self-storage centers. In a scenario where e-commerce penetration is only 11% of national retail, the search for solutions that bring inventories closer to major consumption centers is expected to intensify.
Thiago Cordeiro, CEO and founder of GoodStorage and president of ASBRASS, has been closely following this scenario. ‘With this transformation in retail, the trend is towards an increasing need for logistics structures located within urban areas. GoodStorage already has 65 units, totaling over 400,000 m² of leasable area, which means we are prepared to absorb the demand increase we will see in the coming years.’
According to the NuvemCommerce report, 77% of surveyed retailers show confidence in e-commerce growth for 2025, a record high. This optimism directly impacts the self-storage sector, which is receiving investments in new units and technology to support the demand increase. There is also a great need for operational flexibility, highlighting that bets on digital also reflect in physical infrastructure.
‘Changes in consumer behavior and the accelerated dynamics of digital retail create a symbiosis between e-commerce and self-storage,’ says Thiago Cordeiro. ‘By offering secure, modern, and well-located infrastructure, we help retailers scale their operations with agility and proximity to the end customer, reducing delivery times and logistics costs,’ adds the CEO of GoodStorage – which will still launch the second phase of its newest urban logistics condominium, Park Lapa IV, in 2025.
In this scenario of more competitive spaces and greater demand for self-storage, solutions must move from being a trend to becoming a definitive part of urban infrastructure. Companies that sell online have already realized that logistics often begins before delivery. With an agile and adaptable business model, it is a fact that the sector will continue to grow and consolidate as part of the shared economy and the evolution of urban logistics in the country.
