The conversational era is already a reality for large companies that interact with their customers through messaging apps. Blip, the leading conversational intelligence platform that connects businesses and consumers on social apps, is known for developing Smart Contacts for major brands like Dell, GM, Itaú Unibanco, Stellantis, Claro, and others, enabling them to sell, engage, and build relationships with consumers on apps like WhatsApp and Instagram. Now, the company is expanding its business model to also impact how micro and small businesses interact with their customers.
Blip is now making AI-powered messaging solutions available to partner with micro and small entrepreneurs, believing that the future will be conversational for everyone. This new offering is initially launching for free, coinciding with the announcement of Meta’s new SMB API Solution, “Business-on-App,” which allows the coexistence of WhatsApp Business App and WhatsApp Business API features, focusing on micro and small businesses.
“A small entrepreneur with a fashion store in Brás, for example, can use automated WhatsApp support to instantly answer common customer questions about products, prices, and payment methods,” explains Sérgio Passos, Chief Product Officer (CPO) and co-founder of Blip. Blip Go’s AI understands customer messages and responds with information configured by the store owner, ensuring more natural and dynamic conversations. “This speeds up customer service, improves the customer experience, and reduces the risk of losing sales to competitors,” he adds.
Among the key services offered in this beta version of Blip Go for micro and small entrepreneurs are AI-powered intelligent automation for customer service, which allows setting up automated responses to frequent questions and managing customer interactions quickly and efficiently; messaging broadcast for lists and distribution, enabling targeted campaigns like promotions and news to strengthen customer engagement. Later, campaign monitoring with reports on how many customers interacted with sent links will be available, helping entrepreneurs understand what works best to boost sales.
“With a simple, accessible, and powerful solution, Blip Go lowers the entry barrier for small businesses to start using smart conversations on WhatsApp. This model allows for progressive growth, where businesses can start with a basic plan and, as they evolve digitally, migrate to more robust solutions within Blip,” says Sérgio.
Last year, Blip raised $60 million in a Series C investment round led by SoftBank, with participation from Microsoft. The funds will be used to accelerate Blip’s international expansion and continue developing new products, especially those using AI. Additionally, the company plans a significant investment in research and development for 2025.
“We endorse the company’s commitment to investing in constant innovation, offering new tools to simplify the lives of Brazilian entrepreneurs. Blip was born from micro-entrepreneurs and aims to bring digital accessibility to everyone in the market. This solution is especially designed for micro and small entrepreneurs with low digital maturity to use cutting-edge technology to improve customer relationships and grow,” comments Sérgio.
Micro and small entrepreneurs interested in using Blip’s WhatsApp automation solutions can sign upon this website. The onboarding process involves a waiting list during the initial launch phase. Additionally, the company has created a VIP group, and participating entrepreneurs will get early access to product updates, educational content like articles, ebooks, and videos to help grow their business, among other benefits.
