Increasingly, consumers are seeking individualized and personalized relationships with brands, from the largest retailers to neighborhood businesses. With this in mind, Blip, the conversational intelligence platform that connects brands and consumers on social apps, has just launched Blip Go Personal. The tool enables one-on-one interactions between agents and consumers via WhatsApp, ensuring greater engagement, security, and full control for managers.
This first-of-its-kind solution is designed for companies with complex consulting operations, such as those in the financial, real estate, pharmaceutical, legal, travel agency sectors, among others, which rely on advisory and highly personalized service.
Sérgio Passos, CPO (Chief Product Officer) of Blip, explains that currently, some of these interactions occur via WhatsApp Business or through agents’ personal numbers, making supervision and governance difficult for companies. “With Blip Go Personal, it’s possible to monitor all conversations in real-time, ensuring transparency, compliance, and more efficient management of interactions between companies and their customers. The solution provides this data visibility, safety with a verification badge, and performance, ultimately enhancing quality, reliability, and engagement in the relationships between company, agent, and consumer,” the executive explains.
Benefits for customers, agents, and managers
For the end consumer, the solution provides greater security in interactions, ensuring they’re communicating through an official company channel, while also enabling a closer and more personalized relationship with the agent. Other benefits include a unique number per digital agent or partner and increased brand credibility with verified numbers.
For digital agents, Blip Go Personal enhances efficiency, customer engagement, and sales, making customer relationships and commercial operations more productive. Key features include automated contact distribution, consistent agent-customer interaction, a dedicated digital business card, and integration with enterprise systems.
For managers, the solution offers centralized insights, providing comprehensive visibility into operations, enabling strategic monitoring and better agent performance control. Available features include CRM system integration, autonomy for campaign creation, logging of conversations from the digital agent’s WhatsApp, and detailed dashboards for performance analysis. “Blip Go Personal is available for integration with other Blip solutions or as a standalone tool,” explains Sérgio.
Blip already has three client companies using the new solution. Two of them are major players in the financial market, along with a large home goods (bed, bath, and tableware) retail group.
