Bling, LWSA’s management system (ERP), announces the start of a series of strategic actions to empower entrepreneurs who operate in or wish to enter e-commerce. The first initiative on the agenda will be the event ‘Integrate Bling with Amazon’ on June 24, in a hybrid format (in-person in São Paulo and live-streamed on YouTube).
The event is aimed at entrepreneurs of all levels, who are just starting or already sell online but have not yet registered on Amazon. For the in-person session, 200 participants are expected, selected users of Bling’s solutions. Additionally, the event is also open for online participation to Bling’s base of over 300,000 users, as well as any other seller operating on Amazon in Brazil—the marketplace estimates a total of 78,000 Brazilian sellers. To follow the event online, register here.
According to Marcelo Navarini, Bling’s director, the event aims to prepare digital entrepreneurs to better use Bling’s available resources, making business management more efficient and boosting sales results on Amazon, which is planning increased investment in Brazil in the coming years. ‘Today, Bling offers complete solutions for entrepreneurs to scale their business, with efficient management that enables pricing, inventory control, issuing invoices, planning promotions, and accessing financial solutions, allowing Amazon marketplace sellers to compete at a high level in this sector,’ he highlights.
Bling experts will cover topics such as choosing sales channels, product registration and management, profitable pricing, inventory control, tax invoicing, as well as promotional strategies and performance during campaigns like Prime Day. There will also be networking opportunities and live Q&A with experts in the chat.
The event will also feature Amazon experts and participation from online sales content creators such as Deisy Osório, an influencer and official Amazon mentor, and Alan Carlos, CEO of Contis Consultoria, who will present a real success case of Bling and Amazon integration.
This initiative comes at a strategic time for the sector. According to ABComm (Brazilian E-Commerce Association), Brazilian e-commerce is expected to reach R$235 billion by 2025, driven by retail digitization and the influx of new online consumers. The association also estimates the sector will surpass 91 million digital buyers in the coming months.
