Bitybank, Brazil’s largest crypto bank, has just announced a strategic advertising partnership with Grupo Primo, led by financial influencers and educators Thiago Nigro and Bruno Perini. The collaboration reinforces Bitybank’s commitment to financial education and the democratization of access to cryptocurrencies in Brazil.
The contract, valued at over six figures, marks the beginning of a series of educational initiatives aimed at demystifying the crypto universe. Through targeted content published on platforms such as YouTube and social media, the partnership seeks to reach millions of Brazilians interested in exploring the growing cryptocurrency market.
Thiago Nigro, also known as Primo Rico, is one of the country’s largest digital influencers, with over 16 million followers on his social media platforms. Bruno Perini, on the other hand, was recognized by ANBIMA’s ranking (Brazilian Association of Financial and Capital Market Entities) as Brazil’s top influencer in finance and has over 5 million followers.
“This agreement is a milestone for Bitybank. Having an influencer like Bruno Perini, who is not only a Bitcoin enthusiast but also an active user of our platform, brings credibility and trust to our brand,” says Israel Buzaym, Bity’s Communications Director. “Additionally, Thiago Nigro’s reach, speaking to millions of people monthly, helps us fulfill our mission to educate and facilitate access to the crypto universe.”
In addition to promoting educational content, the partnership includes practical actions to foster cryptocurrency adoption, strengthening Bitybank, Brazil’s largest Bitcoin brokerage, as a leader in this emerging market. “We believe the future of finance is digital, and we want to be at the forefront of this transformation. Working with Grupo Primo is a strategic step to expand our presence and connect with new audiences,” comments Ney Pimenta, CEO of Bitybank.
