Bitso Business – Bitso’s B2B unit that provides infrastructure for efficient and transparent cross-border payments – today launched its new report ‘Stablecoins Landscape in Latin America (Stablecoins Landscape in Latin America), covering the first half of 2025. The study, based on behavioral analysis of a sample of over 1,300 Bitso Business clients, is an extension of the Crypto Landscape in Latin America report, which is already a market reference. The new analysis reveals exponential growth in the adoption and use of stablecoins by businesses across the region.
The company also unveiled a new brand identity during the conference, reflecting how Bitso Business has evolved with the market over the past three years, becoming a trusted payments infrastructure partner for over 1,900 institutions.
As Stablecoins are quickly becoming one of the most transformative tools in global finance. According to the Bank for International Settlements (BIS), in 2025, stablecoins surpassed $230 billion in market value, compared to about $20 billion in 2020. Daily trading volumes consistently place stablecoins among the most traded digital assets, with USDT and USDC together accounting for over 70% of all global crypto activity (CoinGecko, 2025). As businesses and individuals seek faster, cheaper, and borderless payment alternatives, stablecoins are bridging the gap between traditional finance and digital assets.
“In Latin America, we’re not just observing this transformation—we’re leading it. Thousands of businesses already trust Bitso Business’s infrastructure for cross-border payments and stablecoins-based solutions, enabling global businesses to pay and receive instantly in local currencies with efficiency, transparency, and regulatory compliance,” said Daniel Vogel, CEO and co-founder of Bitso. “That’s why we dedicated time to listen to our clients, understand how they’re using stablecoins and for what purposes.”
Key highlights from the Stablecoins Landscape in Latin America report for the 1st half of 2025:
- Exponential growth in institutional adoption
- The share of stablecoins in Bitso Business’s total traded volume more than doubled between the 2nd half of 2024 and the 1st half of 2025.
- Businesses are increasingly integrating stablecoins into treasury, foreign exchange, and payment operations, strengthening their role as a trusted tool for cross-border finance.
- Penetration across different sectors
- Adoption is expanding beyond traders and remittance companies, reaching traditional payment services and money transfers.
- Highlighted sectors: 68% growth among PSPs (Payment Service Providers) and a 5.3x increase in the gaming sector.
- stablecoins enable global businesses to expand more efficiently into emerging markets, offering regulated access to strong currencies without requiring U.S. residency or tax identification.
- New use cases beyond remittances
- Although remittances remain a key driver, new use cases are emerging: foreign exchange, treasury, and arbitrage accounted for 45% of Bitso Business’s stablecoins volumes in the 1st half of 2025.
- B2B payments also showed consistent growth compared to the 1st half of 2024.
- Consistent growth across the region
- Mexico continues to lead, increasing its share in stablecoins, rising from 45% in the 1st half of 2024 to 47% in the 1st half of 2025.
- Brazil expanded its share, with a 2 percentage point (p.p.) increase year-over-year (1st half 2024 – 1st half 2025).
- Colombia also grew by 2 p.p. in the 1st half of 2025 compared to the same period the previous year.
- Argentina saw a 1 p.p. increase year-over-year (1st half 2024 – 1st half 2025).
- Other countries in the region are still in early adoption phases but show steady growth as more industries explore stablecoins beyond remittances.
Bitso Business: Entering a new era
On the first day of the Stablecoin Conference 2025, Daniel Vogel also announced Bitso Business’s new identity. The rebranding replaces the unit’s traditional green with a refreshed blue tone, symbolizing the company’s consolidation as a strategic player in institutional payments infrastructure.
“When we launched Bitso in 2014, crypto was still experimental. Today, Bitso Business is the payments infrastructure partner for over 1,900 institutions, helping them send, receive, and convert local currencies via blockchain—faster, cheaper, and fully compliant with regulations,” Vogel said. “This new identity reflects the journey we’ve taken and the future we’re building together for businesses in Latin America and beyond.”
With over a decade of operations in the region, Bitso continues to lead the movement to make crypto useful, driving both institutional and retail financial access through innovation, trust, and regulatory alignment.
Winners of the MXNB Hackathon:
At the Stablecoin Conference 2025, Juno—a Bitso company—announced the winners of the MXNB Hackathon, a global online challenge to reshape the future of finance. The awards, promoted in collaboration with Bitso Business, Arbitrum, QED Investors, and Portal, were given after a 4-week marathon to create the next generation of payment and DeFi solutions using the Mexican peso-pegged stablecoin.
The winners by category are:
Payments: Kustodia, from Mexico: Kustodia is a custody automation layer built on banking rails like SPEI. It allows anyone to set programmable conditions for payments without lawyers or escrow accounts. Funds are released only when conditions are met, adding trust and accountability to everyday transactions.
DeFi: RoomFi, from Mexico and Bolivia: RoomFi tokenizes and optimizes rental contracts using Arbitrum. It converts deposits and early rent payments into yield-generating pools and creates tenant reputation credentials via NFTs. With native SPEI integration, it connects traditional payments to decentralized finance.
Open Arbitrum: ZamnaSec Protocol, from Mexico: ZamnaSec is an on-chain AI firewall for smart contracts. It blocks malicious transactions before attacks occur, ensuring only secure transactions are executed and recorded on the blockchain.
