Bitcoin, the famous cryptocurrency created by Satoshi Nakamoto in 2007, has evolved from a digital curiosity to a consolidated global financial asset. Currently priced at around $111,000, the cryptocurrency has undergone years of maturation, driven by technological advancements, regulation, and institutional adoption.
A significant milestone that forever changed Bitcoin’s history occurred on May 22, 2010, in Florida, USA. On that day, programmer Laszlo Hanyecz conducted the first commercial Bitcoin transaction by paying 10,000 BTC for two pizzas. At the time, this was equivalent to about $41. Since then, the date has been celebrated as Bitcoin Pizza Day—a symbol of Bitcoin’s real-world usage.
“Bitcoin Pizza Day is more than just a historical curiosity. It represents how much the crypto economy has evolved in a decade. In Brazil, we see this maturation movement very clearly: more sophisticated investors, advancing regulation, and an ecosystem increasingly prepared for the future of finance. Bitcoin, which was once used to buy a pizza, is now a tool for diversification and real financial inclusion,” highlights Bárbara Espir, Bitso’s Country Manager in Brazil.
What could you buy with 10,000 BTC in 2025?
If you’re wondering what you could buy with this fortune—approximately $969 million—here are some of the assets you could acquire today around the world. This is a far cry from the $41 those two Papa John’s pizza boxes cost in 2010:
- The English football team Manchester United¹, valued at around $789 million. It is among the top 10 most valuable in the world and has won 6 UEFA Champions League titles.
- O H3 by Oceanco², a 105-meter luxury yacht considered the most expensive in the world, costing around $310 million. Originally built for the Qatari royal family.
- The mansion Xanadu 2.0 owned by Bill Gates. It spans over 6,000 square meters, is located in Washington, and is valued at around $130 million.
- A Kaibu Island , located in an archipelago in Fiji, Pacific Ocean, is for sale for $79 million and is considered one of the most expensive on the market.
- A Rolls Royce ‘La Rose Noire Droptail’, the most luxurious car in the world, for around $34 million.
Recent advances in Bitcoin and the crypto market in Brazil
The year 2024 marked a new phase of consolidation for Bitcoin and the global crypto market. The cryptocurrency’s market capitalization nearly doubled, jumping from $840 billion to an impressive $1.9 trillion, positioning it as the seventh most valuable asset in the world. Among the milestones driving this performance was the approval of the first Bitcoin ETFs in the U.S. BlackRock’s fund, for example, surpassed $50 billion in assets under management, even outperforming the traditional gold ETF valued at $33 billion.
On the 15th anniversary of this date, Bitcoin has recovered again and remained above $110,000. The cryptocurrency seems to have joined the celebration and has already broken a new record. The asset surpassed its all-time high (ATH) today, and on the morning of May 22, it was priced at $111,861.
In Latin America, Brazil played a central role in this maturation scenario. According to the 3rd edition of the report Panorama Cripto na América Latina, the country remains one of Bitso’s key markets in the region. In 2024, the user base grew by 6%, reaching 1.9 million customers. Additionally, the profile of Brazilian investors evolved: there was greater portfolio diversification and increased use of advanced trading tools. For the first time, stablecoins (USDC and USDT) surpassed Bitcoin in purchases, accounting for 26% of acquired assets, while BTC represented 22%—likely a response to the volatility of the Brazilian real and the search for more stability.
More than just a celebration of the first cryptocurrency purchase, Bitcoin Pizza Day has strengthened as a symbol of the advancement of an ecosystem that now represents access, innovation, and financial inclusion. Year after year, the date mobilizes an increasingly engaged global community that sees cryptocurrencies as a driving force toward the digitalization of the economy.
